to Get Repeat Clients for Your Content Writing Business
Clients are great;
repeat clients are awesome!
customers or clients are
those kind souls who hired you once, liked what your business had
to offer and came back to engage your services again. Repeat clients
act as icing on cake; they add tremendous value to any enterprise
and play the role of walking-talking publicists, authenticating
your tall claims & giving you a reason to have that child-like
smile on your face.
While there is no denying
that customers or clients are the reason why we do business, repeat
clients act as that much awaited bonus, return on investment (ROI)
or that little extra that we all crave for. They give us a reason
to rejoice; they tell us we’ve done it right.
Consider this: You
spend a good two weeks spicing up your marketing plans, promoting
your services in social media and spending way over your budget
in advertising with one aim in mind - to win new customers and get
more work. All of a sudden you check your mail and you see a familiar
name – a past client who wants to hire you again! Voila!
You’ve just got yourself a new project.
of the story: Getting business from past clients takes
considerably less time & fewer efforts as compared to attracting
new customers and building clientele from scratch, provided you
did it right the first time they hired you and thereafter.
That being said,
let’s take a look at some simple things you can do to attract repeat
clients for your content writing business –
Deliver Quality, Always
A simple Google
Search brings up infinite options for
writing services. Each website promises
great content and professional services. Amidst so much
competition, your writing business stands a chance to
flourish only if you deliver good quality content, consistently.
When a customer
hires your writing services, she is looking for high
quality, unique and well written, relevant content that
furthers her marketing & business goals. If you
deliver good quality content to the client's specifications,
your past clients are bound to remember you and come
back to you with more writing projects.
Be Consistent – Clients look for dependability
and professionalism in their freelance contractors.
They want to hire a writer who they can count on at
all times and with any project. Hence, to win repeat
clients, you must be consistent in the quality you
deliver and professional in the manner in which you
run your freelance writing business. If they like what
they get the first time, chances are high; they’ll come
back to you often.
Prompt and timely
communication whether it is via email, phone or face-to-face
meeting holds particular importance when it comes to securing
new projects, especially when the content order needs to be
delivered within a tight deadline. If you are quick in your
responses and precise in your approach, you are bound to attract
in Touch – Once you
have successfully completed a writing project for a client,
don’t forget to keep in touch with them as you go forward.
Whether it is through a thank you note, a monthly newsletter
or blog posts, your aim should be to create a space for yourself
in the minds’ of your past clients. Make every attempt to
stay visible & become their first choice the next time
they have some writing work. As you go forward, don't forget
to keep your past clients updated with your new contact details,
newly launched services or links to your new websites/blogs.
Getting work from a repeat
client is an excellent way to further your writing business.
It is not just a stress
buster; it also acts as a morale booster & instils self-confidence
in your company and your services.
If you haven't
already, start networking with your previous clients &
win the opportunity of working with them again.
Pre-Requisites of a Relevant, Effective & Good Client
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