As a freelance
writer, you must understand that the client’s expectations
are always going to be high. In case the business owner does
not provide enough background information, it is up to you,
the writer, to ask the right questions and gather sufficient
information so that you can give a unique voice to the content
killer content / copy.
10 Essential Questions Every Writer Must Ask the Client before
Beginning a Writing Project –
about your Business / Company -
Who are you? Answers
to this question should help you understand the company
and its functioning and core values. Company specific
information provides valuable insights into the enterprise’s
operations. Some specific queries include - when was
the company / business founded, etc.
Define your Prospective Customers
Who is your Target Audience?
The million dollar question, one that requires a clear
and precise answer. Ask the client to give you a profile
of the target market (age group, gender, location, preferences).
Knowing who you are writing for is essential for producing
content that gets the desired results.
Define your Core Values - What
are your short and long term goals? Every
company or business has a vision of the future. Understanding
their short and long term goals, their core beliefs,
values as well as their mission statement will help
you in giving a distinctive voice to their website and
Describe your Products & Services –
What do you sell?
the client to provide you with a comprehensive description
of the products they sell and the services they offer. Your
job will be to present these services and products in the
best possible light.
What are the Benefits of using your services / products?
– How do you solve
your customers’ problems? What
defines a good product or service is not its features, rather
its benefits. As a copywriter, it is your job to inform the
customers about the advantages they can derive from using
the product or service, in question. Ask your clients to define
how their goods or services can solve the customers' problems
and assist them in improving their lives.
Define your Competitors – Who
are you competing against?
what you are up against is good practice. Hence, ask
clients to profile their competitors. Once you know
who they are, study their websites to find out more
about them and how they operate.
Tell me about your company’s USP –
How are you different from your
Take steps to analyse how your clients score over their
competitors. Understand the business's Unique Selling
Proposition and concentrate on projecting this through
your web copy. Give readers clear reasons why they should
buy from your client.
Describe your Strengths -
Why should Customers buy from
you or do business with you?
clients need to explain the top reasons why prospective
customers should use their services or buy from them.
of the reasons may include – their reliability, dedication
towards delivering on time, their active task force, high-end
machinery, international standards, etc.
Define the Purpose of this content -
What is the objective of developing
this content? Whether
you are writing an article, web content or rewriting existing
copy, it is useful to find out the client's goals for getting
this content developed. The goal may be image building, achieving
higher turnover or giving a fresh perspective to what is already
said. Whatever the reason, knowing it will help you to tailor
the content accordingly.
Please provide me with a detailed Sitemap -
Do you have a word count in mind?
you charge for content writing on a per word basis, it is
good practice to discuss the word count per page before beginning
work. Some clients will leave it to you to decide how much
to write per page. However, there may be others who want you
to be extremely succinct. It is best to discuss this beforehand.
To make your freelance
successful you must start every project the correct way -
ask relevant questions, gain an understanding of the project
and then give it your very best!
Also read - 5
Mistakes Every Writer Must Avoid
Author: Team of writers, www.contentwriter.in