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#1 : Say
More With Less:
Home page content should be concise
The attention span of online
surfers is limited. Make sure that your home page content creates a
positive impact on the readers quickly and effectively. Do not write long
stories as online visitors don't have the time or the inclination to read
too much. Instead, it is a better idea to say what needs to be said without
being repetitive or verbose.
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#2 :
Impress & Attract
Home page content should be
attention grabbing
Considering the fact that
most of your website visitors reach your website through a
Google Search, the content on your
website home page should be such that grabs the reader's attention and holds
them to the site. The onus of keeping visitors glued to your site is on the
home page / landing page of your website. A lot of surfers will press the
back button and move out of your site if what they read is not convincing
enough.
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#3 :
In Sync with the theme of the website
Home Page content should add
value to your website
When planning your home page,
pay attention to all aspects of design, graphics and content. Do not waste
critical space on your home page by adding unrelated images and long, looped
Flash banners that do little for your site. Instead, strike a balance
between the use of images and well structured, SEO content.
#4 :
Intelligent use of Text Links
Home Page should have text links
to important pages on your website
An important part of content
writing is the use of sensible textual links. To create a well balanced, SEO
website, try to make intelligent use of words and key phrases.
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