Web Copy That Gets Results – Have You Tried Asking?
In this age of information
overload, online readers are highly distracted, what with so many
websites vying for their attention. Pressed for time, the average
web surfer is in a hurry to find information quickly. In the midst
of such a mad rush, it is easy for your website to get lost in the
- What then can you do to make an
impact on your readers, quickly?
- How can you hold their attention
long enough to get them to do what you want them to do?
Begin with Persuasive Copywriting
Ask any copywriting expert
and he / she will tell you how important it is to have a significant
dialogue with your readers when writing web copy. Since the average
reader spends just a few seconds on a website, it is your job to
catch their attention quickly with a power-packed headline.
headline catches their eye, and they begin to read further,
the first few sentences of your article or web copy
must arouse their interest to know more. Your web copy
must be written from the heart so that it solves their
problem, provides an alternative, or relieves them of
their stress. Your copywriting must strike a chord with
your readers and make them feel at home. Use effective
copy to showcase yourself as a professional, dependable
and trustworthy company.
copywriting is incomplete without a Strong Call-To-Action
all it takes for your web readers to take a desired
action is your asking them to do it! Sounds simple enough,
yes? It is simple and also very effective!
readers to take a definite action. Ask them to give
you their feedback, sign up for your newsletter or place
an order for your product & services.
Hold on to your
readers by using action words such as “CLICK HERE”, “WRITE
TO US NOW”, “PLACE AN ORDER” or “SIGNUP FOR OUR NEWSLETTER”,
You will be surprised
to note just how many people take an action, just as you had
asked them to. Sometimes, it is imperative to state the obvious
or your readers will just click away, out of your website.
A good spot to place a call-to-action is at the end of the
article, in the middle of your copy or anywhere else that
you feel your readers will respond to it.
“Say a customer
has just purchased a cloth bag from your online store. Why
not present them with an offer of a 20% discount if they purchase
any other item from your store within the next 48 hours?”
This is an excellent
way to push sales while giving your customers something extra
to remember you by!
mantra for running a successful business enterprise online,
where your words are your sales team is to use professional,
convincing web copy that connects with the readers.
you must ask & you shall undoubtedly receive!
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