to Make the Most of Your Content Outsourcing Experience?
One of the biggest challenges
website owners face is the need to update their website regularly
with well written, relevant and targetted content. Given the fact
that web visitors and search engines, both love fresh content and
loads of it, webmasters must have a strategic plan in place so that
they can regularly update their websites and blogs. Well written,
relevant & fresh content attracts more traffic, wins customers
and helps to secure good rankings on search engines. In addition,
businesses who are running their websites for a number of years
must also put in efforts to give
their website content a much-needed makeover.
Team of Writers Vs Outsourced Content Creation
There has been a lot
of debate about which is better - employing a team of full-time
writers in-house or outsourcing content creation to freelance writers/content
If we look at the facts,
we will realise that employing full-time writers on the company's
payroll only makes sense when there is a regular flow of work for
them to do throughout the month. If not, an in-house team becomes
more of a liability, what with having to pay monthly salaries to
them irrespective of the amount of work they actually accomplish
in a month. In sharp contrast, when you outsource
your content writing requirements to a freelance writer or a
content writing firm, you enjoy greater flexibility as you hire
them only when you have a requirement, thus cutting down unnecessary
to Outsource your content writing requirements?
tips on how you can make the most of this experience
What to Outsource - Want to add fresh content and
articles to your blog or website? Want someone to regularly
publish Press Releases about your co events, new product launches
and more? As a rule of thumb, it is best to outsource those
tasks which are (1) repetitive in nature, (2) do not need
your particular expertise and (3) generally consume more of
your time, thus keeping you from concentrating on your core
for a Talented & Professional Outsource Partner
you have decided to outsource content creation, the
next step is to (Google)
search for a reliable content writer / reliable
content writing firm. It is good practice to contact
a number of individuals / companies so that you can
shortlist the best, depending on who best meets your
specific requirements. You will find answers to a lot
of your questions when you read through the content
service provider's FAQ page on their website.
aim should be to hire someone who is responsible,
thorough, meets deadlines and is proficient enough to
do the job better than you rather than opting for the
cheapest service provider.
out your Budget These days, content
writers and firms have varying pricing plans including
hourly rates, per-project rates and per word rates.
If you have a budget in place, you will be able to narrow
down your search and move one step closer to finding
a writer who can work within your budget.
the lines of Communication Open The decision
to outsource content writing to a third party is great.
However, if you want this tie-up to deliver results that match
your expectations, you must pay attention to the manner in
which you communicate your content requirements.
The writer must have a clear
understanding of what you need from them in terms of quality,
content focus, voice and depth. You must encourage the writer
to come back to you with relevant questions & queries.
as Much Background Information as Possible Your
business is unique and this is why, it is important for you
to provide the writer with as much background information
about your company and business as possible. Usually, writers
will send you a detailed questionnaire for you to fill with
company-specific information. Even if they don't, it is in
your best interests to give them access to information about
your setup, your people, your company vision and more. Do
not be unrealistic and expect the writer to come up with everything
from scratch. It is your business and only you can paint an
accurate picture of your company to the writer. The writer's
job then is to understand your briefs and create content that
reflects your business ethics and personality to the readers.
Realistic Deadlines & Discuss Revisions Let
the writer know the date by when you would like the writing
job completed. The deadline should be discussed right in the
beginning so that there is no room for delays or mistakes.
It will also enable you & the writer to work amicably
together. Additionally, you must also understand their terms
and conditions when it comes to rework and revisions. Usually,
most firms offer one round of revisions and edits free of
the Quality Your
very first project with a new writer or a writing company
will give you a more or less clear idea of the quality they
deliver. If you have some concerns, discuss them early on
so that the problem is addressed in a timely fashion and changes
are duly made.
a Positive Relationship If you have found the right
content-outsource-partner for your writing needs, you must
value their association and give them your positive feedback.
unsure about where to begin, you must hire
a dependable content writing services provider like Content
SEO Copy Writing, Original
Article Writing Services India,
International & more!
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