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to Brief Your Content Writer Before a Writing Project?
Once you've hired a
content writer for your writing project, the next important step
is to make your content writer "WORK" for you. This involves
making sure that the writer delivers content that is in tune with
your goals, requirements and expectations. One of the easiest ways
of doing this is briefing your content writer thoroughly before
a writing project.
is Key Communicating
your requirements as clearly and coherently as possible is imperative
if you want to derive real value from your content
outsourcing experience (irrespective of whether you hire
a freelance writer or a professional
content writing firm). Failure to do so usually results in wastage
of time & resources as well as dissatisfaction with the content
delivered as it lacks substance & fails to offer true value
in the form of increased traffic, higher search engine rankings
& increased conversion rates.
to Brief your Content Writer? Here
are some simple tips that can help you in informing your content
writer well -
Clear About your Expectations In
order to get the best work from your content writer, you must know
your expectations from the project. Once you are clear about your
short term and long term goals (greater sales, more conversions,
better rankings on search engines, generation of interest among
target audiences, etc), you will be better suited to communicate
your requirements to the writer.
your Target Audiences Let
the writer know who they are writing for. It is in your
best interests to clearly identify your customers, prospective
customers, clients and potential clients so that the
writer can tailor the content to meet their specific
as Much Background Information as Possible
business is unqiue, and this is why, it is important
that you provide the writer with as much background
information about your company and business as possible.
Give them access to information about your setup, your
people, your company vision and more. It is your business
and only you can paint an accurate picture of your business
to the writer. The writer's job then is to understand
your briefs and create content that reflects your business
ethics and personality to the readers.
clear Instructions & Provide Detailed Guidelines
Once you have
hired a dependable content writer or writing firm for your
writing needs, it is your responsibility to extract the best
work from them. Ensure that the writer delivers relevant content
in tune with your needs by giving them detailed guidelines.
Encourage the writer/s to ask questions and clear doubts (if
any) before they begin working on the project, thus reducing
chances of inconsistencies creeping up.
on the complexity of the project, you might want to meet the
writer in person (if possible) to communicate your needs and
introduce the writer to your setup. For example, if you run
a manufacturing unit, you might want to give the writer a
tour of your factory. This experience will enable them to
provide a more real perspective to the content.
Your very first
project with a new writer or writing firm will give you a
more or less clear idea of the quality they deliver. If you
have some concerns, discuss them early on so that the problems
are addressed in a timely fashion and changes are updated.
Be prompt in your responses and don't forget to provide feedback.
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