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Content
Tip: Choose
your words carefully. Understand the true meaning and significance
of words in mind while writing content for any website.
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Writing for
the web can be a very challenging job. The tone of voice used when writing
copy needs to be just right to meet the goals of a website.
A
copywriter is a skilled professional having a certain way with words!
The task of a copywriter is largely to produce such copy that is
persuasive and attention grabbing, used primarily to meet advertising and
marketing needs.
While the scope of work assigned to a Copywriter may vary
from Company to Company, the following is a brief job description of a
Copywriter :
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Developing
highly effective, original and targeted marketing copy for the promotion
and sale of goods and services.
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Working in
tandem with other departments of an Organization and writing & editing
creative materials for promotions, direct marketing (email, newsletter),
advertisements as well as website content, etc.
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Interacting
with clients from time to time and advising them regarding content related
issues.
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A thorough
understanding of the target audience and maintaining the right tone of
voice while writing copy.
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| Profile
/ Skills required: |
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Excellent
command over the English language. Expert writing skills, editing and
proof reading abilities.
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Ability to
write concise, attention grabbing and hard-hitting copy that puts the
message across.
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Creative
bend of mind with strong visualization skills.
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An
advertising background with an understanding of Search Engines and
Internet Marketing, an added benefit.
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Exposure to
writing print promotional materials, online web content, press releases,
copy to assist advertising and marketing efforts, etc.
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Quick idea
generation, ability to come up with ideas at a drop of a hat.
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