to Get Repeat Clients for Your Content Writing Business
are great; repeat clients are awesome!
customers or clients are
those kind souls who hired you once, liked what your business had
to offer and came back to engage your services again.
Repeat clients act as
icing on cake; they add tremendous value to any enterprise and play
the role of walking-talking publicists, authenticating your tall
claims & giving you a reason to have that child-like smile on
While there is no denying
that customers or clients are the reason why we do business, repeat
clients act as that much awaited bonus, return on investment (ROI)
or that little extra that we all crave for. They give us a reason
to rejoice; they tell us we’ve done it right.
Consider this: You
spend a good two weeks spicing up your marketing plans, promoting
your services in social media and spending way over your budget
in advertising with one aim in mind - to win new customers and get
more work. All of a sudden you check your mail and you see a familiar
name – a past client who wants to hire you again! Voila!
You’ve just got yourself a new project.
of the story: Getting business from past clients takes
considerably less time & fewer efforts as compared to attracting
new customers and building clientele from scratch, provided you
did it right the first time they hired you and thereafter.
said, let’s take a look at some simple things you can do to attract
repeat clients for your content writing business –
Deliver Quality, Always
A simple Google
Search brings up infinite options for content
writing services. Each website promises great content
and professional services. Amidst so much competition, your writing
business stands a chance to flourish only if you deliver good quality
When a customer hires
your writing services, she is looking for high quality, unique and
well written, relevant content that furthers her marketing &
business goals. If you deliver good quality content to the client's
specifications, your past clients are bound to remember you and
come back to you with more writing projects.
Be Consistent – Clients look for dependability and professionalism
in their freelance contractors. They want to hire a writer who they
can count on at all times and with any project.
Hence, to win repeat
clients, you must be consistent in the quality you deliver and
professional in the manner in which you run your freelance writing
business. If they like what they get the first time, chances are
high; they’ll come back to you often.
Prompt and timely communication
whether it is via email, phone or face-to-face meeting holds particular
importance when it comes to securing new projects, especially when
the content order needs to be delivered within a tight deadline.
If you are quick in your responses and precise in your approach,
you are bound to attract repeat customers.
4. Stay in Touch
– Once you have successfully
completed a writing project for a client, don’t forget to keep in
touch with them as you go forward. Whether it is through a thank
you note, a monthly newsletter or blog posts, your aim should be
to create a space for yourself in the minds’ of your past clients.
Make every attempt to stay visible
& become their first choice the next time they have some writing
work. As you go forward, don't forget to keep your past clients
updated with your new contact details, newly launched services or
links to your new websites/blogs.
Getting work from a repeat client
is an excellent way to further your writing business.
It is not just a stress buster; it
also acts as a morale booster & instils self-confidence in your
company and your services.
If you haven't
already, start networking with your previous clients & win the
opportunity of working with them again.
Also Read: Essential
Pre-Requisites of a Relevant, Effective & Good Client Testimonial
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writer, you can hire
a dependable content writing services provider like Content
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