Pre-Requisites of a Relevant, Effective & Good Client Testimonial
Now that we know the
Importance of Effective Client Testimonials
and How to Use them Well, let's take a moment to
elements that make for a good client testimonial.
While any and every
positive word from your previous clients is beneficial for your
website, there are some essential elements that every useful client
testimonial should have. Here are some -
A good Client Testimonial should (briefly) outline
the goals of the project that was successfully completed
a prospective client reads a recommendation on your website, they
are primarily looking for relevancy. They want to know if you have
previously handled a project similar to theirs'. Hence, it is important
that your past customers, at least briefly describe their project
goals and how you helped them reach those objectives.
Good Client Testimonial should mention why YOU
it is the content writing industry, web design or any
other form of outsourced business, there is immense
competition in every field. Needless to say, there are
thousands and thousands of websites on the WWW, all
vying for the customer's attention. The very fact that
the client chose you over your competitors speaks volumes
about your credibility.
mention this reason in the recommendation? A testimonial
can become treasured and relevant when the client indicates
the reason he/she hired you. There can be several reasons
behind this, and some of them may include the following
- - your reply to their
initial enquiry was quick, to-the-point and impressive
- - your costs were
within their budget
- - you were recommended
by someone else, or
- - simply because you
were willing to deliver the project on an urgent basis,
thus meeting their tight deadline.
A Good Client Testimonial should describe your Strongest Points
Prospective customers would
like to know your strengths and benefits of hiring your services.
What can be better for them than reading about how your previous
customers benefitted from hiring you?
A relevant recommendation from
a past customer is one that discusses some of your most
beneficial traits and provides prospective customers
enough reasons to hire you.
A Good Client Testimonial should provide information about
Prospective customers want
to know how your services helped a client and to what extent.
For a testimonial to be effective, it must share some form
of information about positive results from hiring your services.
Did the website (you design)
bring in fresh business for your client? Was the newsletter
(you wrote) a big hit with subscribers? Did the product descriptions
(you write) increase sales?
A Good Client Testimonial is genuine
The most important feature
of a good testimonial is that it is written in a truthful
and sincere manner. When a past client talks about their positive
experiences while working with you, their satisfaction reflects
on their words. Hence, a good customer testimonial should
never be edited. It should come straight from the client and
published as is.
How do you
make sure your client includes these elements in their testimonial,
you might ask?
Though you do not have
the liberty of telling the client or customer what you want written
in the recommendation, you undoubtedly can provide some guidelines
and outline some of the questions and issues that you would like
them to cover and address while writing the testimonial. These can
touch upon topics such as -
- turnaround time
- sensitivity towards special requests
- communication skills
- fee structure
- ease with which the project has
- level of satisfaction, etc.
Follow these steps &
voila! You have yourself a valuable, relevant & effective client
testimonial to showcase on your website. All the best!
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