#1 The Copy Book -
How 32 of the World's Best Advertising Writers
Price - Rs.2365/-
The Copy Book (U.K)
Glossy coloured Photographs, Office file size book
Each section begins with a portrait of the writer and a thumb-nail career
sketch. Then follows the main text: their personal advice on how
advertising copy should be written. Each writer shows examples of his or
her work. In all, the book illustrates over 2—Advertising-Sponcers by the
Newspaper Publishers Association-177 Pages
The Great Copy Writers are----David Abbott, John Bevns, Tony
Brignull, Martie Cooke, Tony Cox, Tim Delaney, Simon Dicketts, Jim Durfee, Paul
Fishlock, Richard Foster, Neil French, Steve Hayden, Steve Henry, Susie
Henry, Adrian Holmes, Lionel Hunt, Mike Lescarbeau, Bob Levenson, James
Lowther, Alfredo Marcantonio, ED Mccabe, Tim Mellord, Barbara Nokes, Chris
O'shea, Tim Riley, Andrew Rutherford, John Salmon, Paul Silverman, Indra
Sinha, John Stingley, Luke Sullivan, Tom Thoman.
This book not only gives a great selection of ads, it also provides some
valuable insights into their creation. A fascinating read if you are
interested in modern advertising and a must read for people wishing to get
#2 The Art
Direction Book - How 28 of the World's Best
Creatives Art Direct the Advertising - Glossy coloured Photographs, Office
file size book - 176 Pages.
Price - Rs.2365/-
Art Direction Book (D & Ad Mastercraft)
and Bible for the Art Directors by what follows, learn from the
Advertising Industry's foremost practitioners and succeed in the long
term by giving your clients what they want - Excellence.
The Work of World's Best 28 Art Directors are --- Paul Arden, Ron
Brown, Warren Brown, David Christensen, Ron Collins, Gary Denham,
Steve Dunn, Dave Dye, Warren Eakins, Graham Fink, Forgus Fleming, Bill
Gallacher, Martin Galton, Amit Gargano, Neil Godfrey, Derrick Hass,
John Hegarty, Bob Isherwood, Helmut Krone, Mark Reddy, Nancy Rice,
Nigel Rose, Sam Scali, Michael Shafron, Bill Taubin, Alexandra Taylor,
Alan Waldie, Graham Watson.
Commercial Book - How 32 of the World's Best
Directors make the Commercials.
Frame by Frame work -
Glossy coloured Photographs, Office file size book - 176 Pages
The Commercials Book
Advertising Gurus are explaining in their own words - Peter Lord &
David SproxtonNic Park (Aardman), Danies Barber, Michael Bay, Bob
Brooks, Frank Budgen, John S.Clarke, Jonethan Giazer, Michael Gondry,
Jean-Paul Goude, Jerry Hibbert, Hugh Hudson, Daniel Kleinman, Ian
McMillan, Andy Morahan, Barry Myers, Louis Ng, Mehdi Norowzian, Ridley
Scott, Joe Sedelmaier, Michsel Seresin, Peter Smillie, Tarsem, Joao
Daniel Tikhomiroff, Kinka Usher, Vaughan Arnell & Anthea Benton, Paul
Welland,Roger Woodburn, Howard Zieff.