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The 5 Best Ways to Market Your Freelance Business


The Internet provides us with opportunities for making money that didn't exist in the 1900s. Those who have specific skills can offer their work to those in various locations without leaving the comfort of the home. As telecommunications have increased exponentially since the inception of the Internet, freelance work of all kinds can be provided by those who have skills.

However, how does one market themselves well in a world full of freelance competition?

1. Social Media

Social websites such as Facebook, Pinterest, and YouTube can be a great boon for the freelancer. Depending on the type of skills you possess, any one of these free sites can become a great method of showing off your talents.

Facebook is generally good for self-promotion of all kinds. The more clients "like" your page, the greater are your chances for return business and new clients. Every person that comments on your page leaves a trail for their friends to follow.

Pinterest can show off your graphic design skills and generate great interest in your work. Creating amazing works of art or altering photographs can open doors you didn't know were unlocked. Backlinks to your website, should you have one, can give potential clients a chance to see more and develop interest in contacting you.

YouTube is another social site that can be beneficial for promotion regardless of your skills. Obviously, freelance video and sound editing can be promoted through YouTube, but did you know that a great deal of artists from painters to musicians promote freelancing through video?


2. Website or Blog

Maintaining your own website or blog is a great way to establish a base of operations pertaining to your skill. Regardless of your freelance abilities, a website of some kind can give potential clients the opportunity to experience some of your talent as well as provide a payment portal for future work. The possibilities are endless for creating your website and it gives the client a method to contact you.

3. Local Events - Attending local business events with a pocket full of business cards could be beneficial to your freelancing career. There are many businesses that are looking for freelancers of all kinds to complete work they may have. Many businesses prefer hiring a freelance professional opposed to full-time employees for it's more cost effective depending on the workload.

4. Free Content

As a freelance professional, you could offer free content pertaining to your specific skills in order to tempt a paying job. Many graphic designers will offer free images on websites and charge regular rates for more extravagant work. Writers will offer free excerpts of content, but they will charge for full articles. While this is totally dependent of what skills you are freelancing, it could be worth your while to develop a few freebies.

5. Q&A - There are many question and answer sites that can help develop your reputation as a professional. By joining some of these sites and offering answers to questions, you could generate interest in your skills as a professional and begin developing a customer-base. As some of these sites allow linking to your own, it could be a good method to at least generate traffic to your website in order to show off your professional skills.

Regardless of what methods you employ as a freelancer, you will always have competition.

One of the ultimate goals you should have is to ensure the happiness of the client. Keep your clients happy and they will supply you with work. As a freelancer, you skills and customer service abilities are what keeps the lights on and food on the table.

Author Bio: Jason Miner plays a vital role for He is an expert in writing topics of different categories. He is helping the carnival team to grow & working on making this an even better place for bloggers.

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