#1:
Say More With Less:
Home
page content should be concise
The attention
span of online readers is limited. Make sure your home
page content creates a positive impact on your readers quickly
and effectively. Do not write long stories as online visitors
don't have the time or the inclination to read too much. Instead,
it is a better idea to say what you need to say without being
repetitive or verbose.
#2:
Impress & Attract
Homepage content
should be attention grabbing
Because most
of your website visitors reach your website through a Google
Search, the content on your website home page should be such
that grabs the reader's attention and holds them to the site.
The onus of
keeping visitors glued to your site is on the home page /
landing page of your website. A lot of people will press the
back button and move out of your site if what they read is
not convincing enough.
#3:
In-Sync
with your Website's Theme
Home-Page content
should add value to your website
When planning
your home page, pay attention to all aspects of design, graphics
and content. Do not waste critical space on your home page
by adding unrelated images and long, looped Flash banners
that do little for your web presence. Instead, strike a balance
between the use of images and well written, focussed &
relevant SEO content.
#4
: Intelligent
use of Text Links
Home Page should
have textual links to important pages on your website
An important part of content
writing is the use of sensible textual linking. To create
a well balanced, SEO website, try to make intelligent use
of words and key phrases and link them to relevant inner pages.
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