Web Copy That Gets Results – Have You Tried Asking?
In this age of information
overload, online readers are highly distracted, what with so many
websites vying for their attention. Pressed for time, the average
web surfer is in a hurry to find information quickly. In the midst
of such a mad rush, it is easy for your website to get lost in the
- What then can you do to make an
impact on your readers, quickly?
- How can you hold their attention
long enough to get them to do what you want them to do?
Begin with Persuasive Copywriting
Ask any copywriting expert
and he / she will tell you how important it is to have a significant
dialogue with your readers when writing web copy. Since the average
reader spends just a few seconds on a website, it is your job to
catch their attention quickly with a power-packed headline.
Once the headline catches
their eye, and they begin to read further, the first few sentences
of your article or web copy must arouse their interest to know more.
Your web copy must be written from the heart so that it solves their
problem, provides an alternative, or relieves them of their stress.
Your copywriting must strike a chord with your readers and make
them feel at home. Use effective copy to showcase yourself as a
professional, dependable and trustworthy company.
is incomplete without a Strong Call-To-Action
Sometimes all it takes
for your web readers to take a desired action is your asking them
to do it! Sounds simple enough, yes? It is simple and also very
Ask your readers to
take a definite action. Ask them to give you their feedback, sign
up for your newsletter or place an order for your product &
Hold on to your readers
by using action words such as “CLICK HERE”, “WRITE TO US NOW”,
“PLACE AN ORDER” or “SIGNUP FOR OUR NEWSLETTER”, etc.
You will be surprised
to note just how many people take an action, just as you had asked
them to. Sometimes, it is imperative to state the obvious or your
readers will just click away, out of your website. A good spot to
place a call-to-action is at the end of the article, in the middle
of your copy or anywhere else that you feel your readers will respond
“Say a customer has
just purchased a cloth bag from your online store. Why not present
them with an offer of a 20% discount if they purchase any other
item from your store within the next 48 hours?”
This is an excellent
way to push sales while giving your customers something extra to
remember you by!
Remember, the mantra
for running a successful business enterprise online, where your
words are your sales team is to use professional, convincing
web copy that connects with the readers.
you must ask & you shall undoubtedly receive!
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