in Working With an Advertising Agency?
The exciting world
Advertising is one of the most
creative industries there is. Naturally, it attracts a plethora
of creative minds - individuals who believe they can think out-of-the-box
and use their creativity to design concepts capable of creating
If you are someone
who wants to enter into the advertising industry, it is important
for you to understand that a
career in advertising can be
both rewarding and extremely challenging. Besides uncertain work
hours, this industry is also very competitive and only has a place
for those who can portray their brilliance at all times and with
every project they take up.
You Want to Build a Career in Advertising?
If you believe
you have what it takes to excel in the field of advertising, here
are some tips that can assist you in your quest for
building an Advertising Career
Start Early -
There are a lot of you
who might feel the need for some creativity and self-expression
and consider shifting your career, thus entering the Advertising
Agencies. However, those of you who have always wanted to make a
career in advertising must start planning your career path as early
as possible. You can take up a Course in Advertising during Graduation
and even consider doing a Masters in Mass Communication and Advertising.
Such a specialized course can help you to make a good beginning.
Intern With Ad Agencies.
Keep your eyes and ears open and look out for internship
opportunities with ad agencies. As an intern, you will experience
the goings-on of an ad agency first hand. Doing so will help you
understand how the different departments of an agency work in tandem
with each other to create groundbreaking advertising concepts.
Research - Most advertising agencies today
have their Company Websites. Visit their career pages to identify
their hiring patterns and apply for positions advertised.
Create A Strong Portfolio For Yourself.
How many times have you seen a magazine advertisement for
a product / services and felt that you can conceptualize an
even better story line for the ad? Well, don't just think
about it. Work on your ideas and create your version of popular
ads. Such Specimen Ads should act as your portfolio when you
appear for an interview.
Contacts / Network with
those who are already a part of the advertising industry.
Surf the net to identify professionals and write to them seeking
Goal Driven & Passionate About Working With An Ad Agency
- If you are
highly committed and excited about entering the Ad world,
you must be willing to learn from every small experience.
No matter how basic your first few jobs maybe, be prepared
to learn from them. First-hand experience can be second to
Be honest, passionate and articulate in your Job Application -
Use your job application to showcase your creativity
constructively. While applying for vacancies with ad agencies, draft
a well written and impressive application letter that is capable
of making you look great on paper. Once you get noticed, your next
job is to live up to the impression your application has created.
Be Realistic - A
lot of people write to me now and then asking for advice and guidance
with respect to getting into an ad agency / building a career in
advertising. Many of these individuals are in entirely different
fields and have no real experience / knowledge of advertising. While
it is great to grow continually in your career and seek true happiness
in what you do, it is also essential to be realistic in your thinking.
I would never suggest someone to drop what they are doing at this
moment and quit their present jobs in search of the unknown (a career
in advertising). It is recommended to make every career decision
why you want to change careers? Are you really interested in advertising
as a career or is it just something that sounds exciting. If you
still do decide to make a career shift, do it for the right reasons.
Contributed By: Akanksha is an advertising graduate
and currently working as a freelance content writer. [email protected]
Writing Services, India |