Specialty Advertising

Specialty Advertising - Use of Promotional Products for Brand Promotion


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Specialty Advertising


Specialty Advertising is a commonly used advertising technique of imprinting useful Company information on daily use items. A Company / Organisation looking for mass exposure to their advertising message may choose Specialty advertising as part of their marketing efforts. Depending on the advertising goals, Companies may want to put their name, logo, slogan, website URL or phone number on simple but widely used items.

Such Customized products and other useful merchandise prove to be perfect give-a-ways to present and prospective customers, employees, staff, business partners, friends, etc. Many Companies also hand over these items as souvenirs at conferences, trade fairs and seminars. The best thing about using simple articles of daily use to carry your advertising / brand message is that these products stay with your target audience, reminding them of you every time they look at it or use it.

A large number of promotional products are available that can carry your advertising message to your prospective and present customers on a daily basis. These include -

  • Mugs

  • Pens

  • Caps

  • Lighters

  • Mouse Pads

  • Clocks

  • Playing Cards

  • Notepads

  • T-shirts

  • Tote Bags

  • Letter Openers

  • Decoration pieces

  • Hats

  • Bookmarks

  • Calendars

  • Watches

  • Stickers, etc.

In order to get maximum benefits from your efforts in Specialty Advertising, as with any other form of Advertising, it is good practice to think about a few points -

  • Analyse Your Target Audience - male/female, young/old, students/professionals.

  • Pick out Promotional Products intelligently - Think over what kind of products does your target audience like and use.

  • Use a simple Advertising Message - Do not go overboard while putting your advertising message on items. Too much text or confusing words will defeat the purpose of Specialty Advertising. It is better to opt for a message that is simple to understand, remember and recall.

Contributing Author: Team of Freelance Writers at www.contentwriter.in  

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