The Concept behind Sales Promotion- Contribute Useful Articles to content writer

What is Sales Promotion? Tools & Forms of Sales Promotion


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TIP: Sales Promotion is important and used widely for pushing sales of products. The Sales promotion campaign must be well planned and strategically drafted using the right campaigns as well as strong, persuasive and atention grabbing words.

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The Concept Behind Sales Promotion


The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product can be classified under sales promotion!

According to the Institute of Sales Promotion, "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost-effective manner by adding value to a product or service either to intermediaries or end users, normally but not exclusively within a defined time period. Almost every Company uses Sales Promotion techniques at some stage of the product lifecycle since sales promotion techniques provide a strong incentive to BUY!

There are three modes of Sales Promotion -

  • Consumer-oriented

  • Salesforce-oriented

  • Retailer-oriented

Advantages of Sales Promotion - Importance to Consumers

  • Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can push consumers to try the product. Once satisfied with the quality of the sample product, consumers become more confident about buying a new product.

  • Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of such occasions to buy larger quantities of such products.

Advantages for Producers and Manufacturers
  • Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets.

  • Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns, and this enables them to make sure that there are no undue wastages in the process!

  •  Increased Sales - Sales promotion techniques have a favourable effect on the sales of products. Companies enjoy increased demands for their products while such campaigns are running.

Advantages for the Sales Force
  • Sales promotion campaigns make the job of the sales team much easier. Thanks to the offers and sales, customers are positively inclined towards buying a particular product. 

Some of the commonly used Sales Promotion tools include -

  • Free Samples, Coupons, Lucky draws, games and contests, Cash Refund offers, Free Trials, Tie In Promotion, Point of Purchase Displays, etc.

Contributing Author: Akanksha is a freelance content writer. An Advertising graduate, she writes Research based Articles on topics ranging from content writing, travel, home improvement etc. [email protected]

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