Prospects & Career Opportunities with Advertising Agencies
In this modern day
and age, the consumer is constantly surrounded by advertising of
some sort or the other. Product manufacturers use this tool extensively
to catch the attention of prospective customers and push sales of
their products. It is no wonder then that the Advertising
Industry is constantly growing and creating jobs for highly
talented people who can think out-of-the-box and come up with fresh,
Advertising agencies are those independent entities who
help Companies to touch base with their consumers and put
their message across using the various tools of media like
Print, Radio, Television, and the Internet.
Both big and
small Advertising Agencies look for creative and goal
driven individuals to join their team at various levels.
The goal of every company remains the same; to create a remarkable
ad campaign for their client that meets their overall marketing
objectives and fits within their budget. Leaving an impact
on the audiences for a long time to come is a means of pushing
sales of products & services.
& Careers in Advertising
Agencies prefer those individuals who have a creative
bend of mind, can think independently but work well in teams.
To pursue a career in advertising, you must be highly goal-driven
and work well under time pressures. Since this industry is
very competitive, you must be willing to give your best at
all times to make a successful career.
take a look at some of the exciting & profitable career
options within the various departments of an Advertising Agency
/ Advertising Industry -
to Work With an Advertising Agency? Jobs & Careers in
Department Jobs within an Advertising Agency: The
creative department is responsible for brainstorming,
planning and combining ideas to create the actual advertisements.
Copywriter / Junior Copywriter: can also
be called a wordsmith - a person who can create magic
with innovative use of words. The Copywriter is responsible
for transforming ideas into words, writing the body
copy for advertisements, etc.
Director is an artist with strong visualization
& drawing skills. An art director oversees the
work of graphic artists. In some smaller agencies,
the Art Director takes the complete responsibility
of designing and converting ideas into awe-inspiring
visuals within an ad - from ad layouts to storyboarding
Client Servicing / Account Services - Jobs with Ad Agencies
- This department plays a significant role in generating business
and handling various accounts of Advertising Agencies.
The Client Servicing department forms the link between
the client and the advertising agency. The Account Manager
is the face of the ad agency and is responsible for understanding
the clients' needs and expectations. Next, the Account
job is to communicate
with his agency what the client needs from the agency,
making the job of the Account Manager very crucial. The
Account Manager must be a level headed person with strong
communication skills and a pleasant personality.
& Media Planning Department
- Careers within an Advertising Agency - This department
is responsible for picking out the best combination of media
tools for broadcasting the advertisements.
Planner: selects an optimum mix of media
vehicles that will provide maximum visibility to the ads
resulting in maximizing sales of the client's products.
The media planner must have a thorough understanding of
the client's products, target customers, and their buying
patterns along with a knowledge of each media vehicle.
An attractive &
exciting career field, the advertising industry offers plenty of
opportunities to individuals who are highly energetic, innovative
and creative. You can join an advertising agency at the entry level,
as an intern / trainee or a freelance copywriter or designer, etc.
Contributing Author: Akanksha is a freelance content
writer. An Advertising graduate, she writes Research based Articles
on topics ranging from content writing, travel, home improvement,
etc. [email protected]