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The Changing Face of Advertising

Advertising has come a long way indeed. During early days of advertising, the use of loud speakers was made in a major way which helped in gathering of the people to listen to and pay attention, while the pasting of black and white pamphlets on area walls was in vogue for generating people response and creating awareness. These methods of promotion were mainly deployed usually for conveying either important ceremonial announcements or some political gatherings. The usage of advertising was not much commercial but informative in nature and the major participants were people who belonged to either a political outfit or to the government . The participation of business community was minimal. Till such time, the advertising industry had not taken any formal shape and name.


With evolution of time, advertising started taking different shapes by modifying itself through changing dynamics regard to commercialization and changing people needs . With the advent of market based set-ups, the need for commercial use was felt more. That led to increase in advertising spend upon newer media as radio and television and also requirement of participation by business class in addition to the political fraternity. This ensured that the advertising industry started to evolve and grow.

Further, with the advent of satellite television, the scope of advertising became universal. This gave birth to many related businesses and employment opportunities. During this time, everything from a beverage to an automobile and even a celebrity began to endorse itself. Every strata of people and every country was touched and the impact was felt.  

In recent times, we have seen advertising upgrading itself to internet usage where avenues like social networking sites, search engines are being used extensively. The usage of mobile phone advertising is growing in leaps and bounds as well alongside e-mail marketing. In coming times, we are sure to witness many more path-breaking mediums which will take advertising to a next level. 

Contributed By :  Shammi Kapoor, Brass & Copper Advertising, Yamunanagar [email protected]

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