& Memorable Advertising Slogans & Jingles - Indian Advertising
and Jingles form an essential part of the advertising
industry. The main role of an advertising slogan or radio
jingle is to create an identity for the brand.
catchy slogan or jingle becomes popular, it further leads
to brand recognition and services as a reminder for the target
audiences. A lot of effort goes into brainstorming and creating
an advertising slogan / tag line / jingle for a brand
/ product. The creative tag line must fall in place and gel
with the overall marketing efforts and corporate identity
of the brand being advertised and promoted.
Over the years, it
has been seen that certain advertising campaigns have been a huge
hit with its target audiences. People, till date, relate to the
brand through its catchy and creative ad slogan . jingle. Such is
the power of creativity!
Here are a few
of my all time favorites - radio jingles, advertising slogans and
tag lines - I can't help but relate these brands with their
creative one liners -
Vanaspati - "Khao Gagan, Raho Magan"
- "I'm A Complan Boy - I'm A Complan Girl!"
Ketchup - "Ketchup Hoga Kaddoo Bhara, Isme
Kaddoo Nahi Zara"
Papad - "Kharram Khurram, Khurram Kharram
- Mazedar Lazedar Swaad Swaaad Mein Lijjat Lijjat Papad"
Detergent - "Nirma Detergent Tikiya - Iski
Jhaag Ne Jadu Kar Diya - Paani Mein Rah Kar Bhi Ye Kam Gale
Dheron Kapde Dhoye Aur Zyada Chale"
Pressure Cookers - "Hawkins Ki Seetee Baji,
Khusboo Hi Khushboo Udi, Mazedar Lazedar Khana Hai Tayyeyar
- Murg Musaalam, Muttar Paneer, Kheer Aur Dum Aloo"
Falls - "Uyii Maa Nahi, Uma - Uma Falls"
Tv - "Texla TV Jab Se Aaya, Sabke Mann Mein
Texla Hi Chaya"
- "Dimaag Ki Batti Zala De"
- "Clear Hai!"
Matlab Coca-Cola", "Piyo sar utha ke"
- "Abhi to main jawan hoon"
Contributed By : Akanksha is an Advertising
graduate and enjoys writing Articles on advertising, HR, Home Improvement
etc. Have you noticed
an error? Let me know - [email protected]
you have a favourite advertising slogan or Jingle? Write to
me with your own all-time-favourites and I will include them
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