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Sr.
Corporate Copywriter
Date: 2006-03
WORK LOCATION: On-site
in Irvine, CA JOB OVERVIEW:
Positioning and branding copywriter responsible for development of
strategic marketing messaging targeting varying Toshiba customer segments
and sales/distribution channels. Involves interaction with technical
product management, strategic customer market
REQUIREMENTS:
* BA/BS in English, Business Administration, Marketing or an equivalent
combination of education and related business experience. or an equivalent
combination of education and related business experience.
* Plus a minimum of 4 years of directly applicable experience in strategic
marketing program development and execution in the computer technology
market.
* Strong copywriter comfortable with varying technologies and vertical
markets. Knowledge of AP style guide, grammar, spelling, strong
proofreading and editing skills required.
* Work experience in managing and developing communications plans across
multiple media including collateral, web, advertising, etc., developing
standards/guidelines for communications, quality control of these
guidelines
* Understanding of marketing and communications within high-tech market
for various customer segments, sales channels and internal Toshiba
audiences
* Ability to take total ownership and drive program/projects from
beginning to end, working with multiple internal departments and third
party vendors.
* Demonstrated ability to effectively multi-task in fast moving, dynamic
work environment.
* Excellent written and verbal communication skills.
* Proven track record of developing effective business relationships (both
internal and external), building team consensus, and collaborating across
functional lines.
RESPONSIBILITIES: * Develop and implement communication plans including interactive
communications (email, web advertising, etc.).
* Develop Toshiba brand and messaging usage guidelines, and ensure quality
control of these documents across channels and media.
* Create detailed product and Toshiba positioning communications and
messaging for use on sell.toshiba.com, toshibadirect.com and all marketing
resources produced.
* Produce copy for newsletters for distribution both internally and
externally.
* Create copy for channel communication program email blasts on products,
services, programs and promotions; and letters on special programs,
promotions and change in business T&Cs.
* Perform other duties as may be assigned
About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three divisions:
Digital Products, Digital Solutions and Storage Device. Together, the
three divisions provide mobile products and solutions, Internet access
plans, communications, storage and imaging products and services. Products
include industry-leading portable computers, projectors, DVD/CD recordable
products and hard disk drives for computers, telephony products, digital
imaging systems, wireless solutions and services.
TAIS provides sales, marketing and services for its wide range of
information products in the United States and Latin America. TAIS is an
independently operated company owned by Toshiba America, Inc., a
subsidiary of Toshiba Corporation, a world leader in high technology and
integrated manufacturing of electrical and electronic components, products
and systems. Toshiba has global sales of over $52 billion and more than
300 subsidiaries and affiliates worldwide.
COMPANY BENEFITS
Toshiba America Information Systems has designed a comprehensive, yet
flexible, benefit program to offer freedom of choice options to address
the different needs you and your family may have. With that in mind, we
offer a wide range of health benefits, life activity, education/career
development and financial savings/security programs and empower our
employees by providing them with the tools and the information they need
to effectively manage their health/wellness care.
Note:
This is an Archived Job.
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