Content Writing is All
I remember a friend
of mine who used to say that meaningful writing is like dinosaurs
But I always disagreed, still do, and to prove my point, I have
always looked up to the most obvious but obscure place- content
writing. Yes, content writing, be it any form - advertising, journalism,
media, is one of the last bastions of expressive literature (since
the good old novel has been murdered by chick lit, superhuman kids
and other equally dreadful excuses for wasting a tree).
But Rome was
not built in a day, Tolkien didnít write his masterpiece in
an hour, and you are not going to get a brilliant idea in
a second. Great writing requires great patience. Content writing
demands the greatest from your mind and trust me, your first
idea is not necessarily your greatest.
is as much a part of content development as writing itself.
Ideas are never
stagnant, they evolve like living beings and you have to give
them space to germinate and not just pick out the first blooming
flower. Let the idea work itself, create a rough copy and
I would like to add here that never, I repeat, NEVER expect
your first draft to be final. It is like a clay pot that will
slowly reveal itself; it wonít help if you try to rush it.
your work; see if it is really the
thing that is required from your content. If not then
donít be afraid to rewrite. Its not that your idea is
bad; it is just that it is still developing. Usually,
rewrites happen because the client isnít very attracted
towards your take on things. They want the content to
point in a similar but strangely different manner, which
of course, you are unable to comprehend. Well, this
is the true test of a content writer.
have to be open to suggestions, ideas
and even disregard for your work from colleagues
and clients alike. Being open will help you have a new
view on things and will boost your creativity for that
uninspiring and often demeaning rewrite.
I say demeaning
because it often hurts to see your best efforts being ridiculed.
But thatís the challenge! Here is where you have to give them
the reason to pay you.
have to be flexible in incorporating different needs and requests
in your rewrites.
content writers will undoubtedly agree when I say that clients
are pleased to see that you are trying your best to incorporate
their ideas too even when they are against your own better
judgment. After all, they are the oneís who are paying.
All said and done, the final
thing that matters is having confidence in oneself; if you
can crack it once, you will crack it twice.
Contributing Author: Anirudh
Bishnoi, I am about to do my graduation from Panjab University,