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Content Tip
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If
you haven't started already, start paying attention
to your website content. Well written, focused
optimized content Writing can do wonders for your website
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Content Writing Is All About Rewriting
I remember a friend of mine who used to say
that meaningful writing is like dinosaurs- extinct.
But I always disagreed, still do, and to prove my point, I have always
looked up to the most obvious but obscure place- content writing. Yes,
content writing, be it any form - advertising, journalism, media, is one
of the last bastions of expressive literature (since the good old novel
has been murdered by chick lit, superhuman kids and other equally dreadful
excuses for wasting a tree).
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But Rome was not built in a day, Tolkien
didn’t write his masterpiece in an hour, and you are not going to get a
brilliant idea in a second. Great writing requires great patience. Content
writing demands the greatest from your mind and trust me, your first idea
is not necessarily your greatest.
Rewriting is as much a part of content
development as writing itself. Ideas are never stagnant, they evolve
like living beings and you have to give them space to germinate and not
just pick out the first blooming flower. Let the idea work itself, create
a rough copy and I would like to add here that never, I repeat, NEVER
expect your first draft to be final. It is like a clay pot that will
slowly reveal itself; it won’t help if you try to rush it.
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Analyze your
work; see if it is really the thing that is required from
your content. If not then don’t be afraid to rewrite. Its not that
your idea is bad; it is just that it is still developing. Usually,
rewrites happen because the client isn’t very attracted towards your
take on things. They want the content to point in a similar but
strangely different manner, which of course, you are unable to
comprehend. Well, this is the true test of a content writer.
You have to be open to suggestions, ideas
and even disregard for your work from colleagues and
clients alike. Being open will help you have a new view on things
and will boost your creativity for that uninspiring and often
demeaning rewrite. |
I say demeaning because it often hurts
to see your best efforts being ridiculed. But that’s the challenge!
Here is where you have to give them the reason to pay you.
You have to be flexible in incorporating
different needs and requests in your rewrites.
Experienced content writers will undoubtedly agree when I say that
clients are pleased to see that you are trying your best to
incorporate their ideas too even when they are against your own
better judgment. After all, they are the one’s who are paying.
All said and done, the final thing that
matters is having confidence in oneself; if you can crack it once, you will
crack it twice.
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Contributing Author: Anirudh
Bishnoi, I am about to do my graduation from Panjab University,
Chandigarh.
anirudh.bishnoi@gmail.com
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