What Are
The Different Types Of Printing?
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Not all
printing companies are created equal. There are those that are able to
give you full color printing for your marketing collaterals. Still
there are printing houses that offer excellent
offset printing to provide you a cost
effective print job, hence, bigger savings.
Whatever kind of printer you need to accomplish the job you require, you
also have to learn to distinguish the differences among the printing
techniques. This is so you could discuss with your printer the most
suitable method for your marketing campaign.
Here are the different types of printing that you may want to get
acquainted with before you go to a printing company for your print job: |
Offset Lithography
The most
common printing method in the industry, most printers use offset
lithography to save on ink and limit set up time. Hence, you are able to
avail of a more affordable and cost effective print job for your color
printing requirements. What printers usually do is to offset the ink
(thus, the name) from metal plates to a rubber cylinder and then transfer
it onto the paper stock.
Digital Printing It is
probably the most popular printing method since its introduction.
Digital printing is very effective since it reduces the time to complete
the printing process. It doesn't need films and plates anymore. What it
does is to transfer the digital file directly to the printing press with
the help of a computer. It's relatively fast that customers often rely on
digital printing to meet deadlines and schedules.
Letterpress
Created by
Gutenberg, the Letterpress is considered as one of the first and
original printing methods of all time. The letterpress gave birth to
the concept of relief printing, where the image being printed is raised
from the surface. However, the method is slowly going obsolete with the
new and much faster methods being introduced in the market today.
Electrostatic Printing
Similar
to photocopying, this method lets the color attach to a drum and is
blended with the paper with the application of heat. It is similar to
digital printing as it also provides cost effective production of short
print runs.
Thermography
This
method produces raised image that you see mostly in stationeries.
What the printer does is to use a special powder or dust that easily
sticks to wet ink. Then they apply heat to blend the ink and the
powder to form the raised image. These are still more types of printing
methods. The bottom line is to know what
would be the most suitable to your needs. We hope that
the next time you hire a commercial printer for your marketing collateral
you are able to discuss clearly what kind of printing method you
require to achieve the results you imagined.
For more information, you can visit this page on http://www.justprint.com
About the Author -
Charen Smith writes
articles about Internet Marketing. She has an extensive knowledge
and experience when it comes to business strategies, techniques
and business solutions.
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