|
|
|
|
|
|
|
|
|
Tip
|
|
|
|
| |
Travelling
can be one of the best ways to learn more about new
places, cultures and traditions followed in different
parts of the world.
|
|
|
|
|
|
|
Singapore's Travel &
Tourism Industry
|
|
Singapore, also called the ‘Lion City’ is one of the most magnificent
countries in Asia. A country well endowed with beautiful tourist spots,
rich multicultural heritage, colorful festivals and mouthwatering
cuisines, Singapore can easily be called a travelers paradise.
|
It is for these very reasons that Singapore has been a great tourist
attraction for people all over the world. Singapore’s Tourism Board
along with the Singapore Government has been promoting the growth of the
tourism industry in Singapore. Continuous efforts have been made to
strategize and implement robust plans for the development and growth of
the industry through systematic resource allocation.
|
|
|
The Hospitality and Travel Services sectors play an important role
in building and improving the capabilities of units that provide travel
related services to the tourists visiting the country. This sector
promotes the development of strategic alliances and also favors the
adoption of Information Technology to add a competitive edge to the
Tourism industry. The travel and tourism sector of Singapore was adversely affected by the SARS virus breakout, which lowered traveling to Singapore. However, since
the stabilization of the SARS condition, the insecurities of travelers
have reduced.
|
In their efforts to maintain a competitive edge and promote higher levels
of tourist inflow, the Singapore Government along with the Singapore
Tourist Board have been making use of the country’s strengths to promote
Singapore as a leisure destination for tourists from all over the world.
The media has been used in a big way to market and promote the concepts
and products to visitors so as to enhance Singapore’s appeal as an
attractive and “must – visit” tourist destination.
Contributing Author:
Akanksha is a
Web Content Writer who enjoy indulging in Travel Writing.
Contact her for Travel Writing at
aks_design@rediffmail.com
|
|
|
|
