Kerala - An E Tourism Target
Kerala is among
the 50 must see destinations suggested by the National Geographic
Tourism is a global phenomenon. It is an expression of man's natural
instinct to move from one place to another and to appreciate the
handiwork of the Great Creative Original Artist!
India with her naturally beautiful lakes, backwaters, beaches,
hills and forests is one of the best tourist attractions in the
world. If a tourist wants trekking and mountaineering, which
mountains in the world can compete with the Himalayas ? If he wants
exposure to the sea and the sun, where else would he find thousands
of miles of virgin beaches against the background of swaying coconut
palms ? If he wants to visit ancient ruins or sites, which country
can match the monuments of the Buddhist, Hindu, Jain, Muslim, Sikh
and Christian faiths ? If he wants to move far from the Madding
Crowd, away from modern Civilization, where else can he find such
natural beauties like the Andamans with their thick rain forest
and the Lakshadweep islands with their sparkling clear waters ?
If he wants to study and research Ayurveda and Yoga, where else
can be find Ayurvedic and Yogic retreats run by bona fide Yogis
and Ayurvedic Doctors ?
Kashmir are two outstanding states known for their intrinsic
natural beauty. While Kashmir resembles the beauty of a cine
actress, Kerala on the other hand resembles an aristocratic
damsel. Strategically located at the South Western tip of
India, Kerala has unique geographic features which make her
one of the most sought after tourist destination spots in
Asia. This puny state is a breathtakingly ravishing greenland.
Excellent investment opportunities in Tourism Industry is
bestowed by this state with her natural endowments like tranquil
beaches, exhilarating hill stations, soothing backwaters,
spectacular art forms, historic monuments, rejuvenating health
packages, year round festivals & exotic wildlife.
The tourist is enriched
by a unique experience, having tasted a strikingly beautiful land
as the Lord made it, and this enchants him throughout his life.
Kochi, the Queen
of the Arabian Sea, will be donning the robe of the industrial
hub of South India, in terms of development & infrastructure,
within a couple of years. IT, BT, Service Sector Companies &
owners of hotels & resorts will make a beeline for space in
this city and she will become the home of thousands of well trained
An investment of almost 30000 crores is in the offing with 20000
crores coming from the Central Government and this investment will
favour IT, BT, Eductiona and Tourism sectors. Here are some projects
in the pipeline
GAIL Petro Project 7000 crores, ICTT, Vallarpadam 2118
Petronet LNG 2200, KRL Single Buoy Mooring
KRL- BPCL City Gasification, Subsea Pipeline, Kochi Kayamkulam NTPC
Marina, Internaltional Bunkering Terminal
Real Estate & Hangar Expansion of CIAL, Smart City, Fashion
Tourists do not complain about the lack of infrastructure. On the
other hand the absence of such facilities such as phone, TV, AC
etc is the USP of Kerala. Nature in her pristine purity is preserved
and it is upto the tourist traveller to enjoy it. Does not Naturopathy
advocate living in harmony with Nature ? Modern Civilization has
moved away from Nature, with its emphasis on Fast food and the Digital
Era. " Back to the Wisdom of Nature" seems to be the motto
of Kerala. Does not Kerala echo Wordsworth ? ( " Nature never
did betray the heart that loved her " ! )
The modern term luxury means 'opulence of the built up space' but
should be redefined as the ' enriching quality of the experience
'. If one can commune with Nature at her original best, cant that
experience be called " luxury"? Wordsworth, a Nature lover,
With bliss ineffable, I felt
The sentiment of Being spread around
Over all that liveth and all that moveth still !
Such Cosmic Consciousness is possible only in a Nature blessed land
Innovations in Tourism like Farm Tourism & Monsoon Tourism have
paid rich dividends. The success in Farm Tourism was illustrated
by Philip Kutty's example - the entire rural landscape is transformed
by its adaptations. The erstwhile poachers of the Periyar Tiger
Reserve have changed into guides . Tourism has reinvigorated and
put new life into a rather dolorific rural & agri economy. Farm
stays, home stays & tourist visits are increasing, thus transforming
the state's core sector
despite her economic backwardness, is the most egalitarian
& literate state. To quote Burton Stein, 'Not only did
Kerala launch an exemplary land reform programme, but it also
devoted relatively large expenditures to basic education and
health care, making the state the most egalitarian, best educated
and healthiest in the Indian Union, though it remained among
the poorest.' National Geographic defined Kerala as a 'Mount
Everest of social development' and a must see in a life
time destination ! Lack of industrial infrastructure may have
drawn criticism from many quarters.
But it has saved Kerala
from pollution and the modern fast food culture and made her achieve
much in the social sector and get a relatively pristine environment,
which has made a her a powerful must see in the tourist map of Incredible
India ! The agri sector is reinvigorated by the surging demand
for organic food, especially with the tourism inducted markets.
Kerala's agri & knowledge base, based more or less in Ayurveda
& Naturopathy, enable her to emerge as one of the largest producers
of organic foods, including spices, rice and tropical fruits.
Statistical Research carried out by Peter Aderhold revealed
that there are two types of travelles. The ' Sun-Sand-Surf"(SSS)
and the other the " Alert Independent Traveller "(AIT).
While SSS is the mass market and AIT the newly emerging niche, AIT
is the rising star, according to the latest research.
The SSS category traveller will prefer Goa with her beaches while
the AIT will favour "God's Own Country", Kerala !
Contributing Writer :
G Kumar, astrologer,
writer and programmer of www.eastrovedica.com He has 15 years research
experience in Stock Market Astrology and in various other branches
of Astrology. Recently he was awarded a Certificate by the Planetary
Gemologists Association as a Planetary Gem Advisor.