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If you have
had the experience of visiting a city, country or tourist
spot that has made you truly happy, share your experience
with us. Send us your Travel Article. |
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Kerala - An E Tourism Target
Kerala is among the 50
must see destinations suggested by the National Geographic Magazine.
Tourism is a global phenomenon. It is an expression of man's natural
instinct to move from one place to another and to appreciate the handiwork
of the Great Creative Original Artist!
India with her naturally beautiful lakes, backwaters, beaches, hills
and forests is one of the best tourist attractions in the world. If a
tourist wants trekking and mountaineering, which mountains in the world
can compete with the Himalayas ? If he wants exposure to the sea and the
sun, where else would he find thousands of miles of virgin beaches against
the background of swaying coconut palms ? If he wants to visit ancient
ruins or sites, which country can match the monuments of the Buddhist,
Hindu, Jain, Muslim, Sikh and Christian faiths ? If he wants to move far
from the Madding Crowd, away from modern Civilization, where else can he
find such natural beauties like the Andamans with their thick rain forest
and the Lakshadweep islands with their sparkling clear waters ? If he
wants to study and research Ayurveda and Yoga, where else can be find
Ayurvedic and Yogic retreats run by bona fide Yogis and Ayurvedic Doctors
?
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Kerala and Kashmir are two outstanding states known for their
intrinsic natural beauty. While Kashmir resembles the beauty of a cine
actress, Kerala on the other hand resembles an aristocratic damsel.
Strategically located at the South Western tip of India, Kerala has unique
geographic features which make her one of the most sought after tourist
destination spots in Asia. This puny state is a breathtakingly ravishing
greenland. Excellent investment opportunities in Tourism Industry is
bestowed by this state with her natural endowments like tranquil beaches,
exhilarating hill stations, soothing backwaters, spectacular art forms,
historic monuments, rejuvenating health packages, year round festivals &
exotic wildlife. |
The tourist is enriched by
a unique experience, having tasted a strikingly beautiful land as the Lord
made it, and this enchants him throughout his life.
Kochi, the Queen of the Arabian Sea, will be donning the robe of the
industrial hub of South India, in terms of development & infrastructure,
within a couple of years. IT, BT, Service Sector Companies & owners of
hotels & resorts will make a beeline for space in this city and she will
become the home of thousands of well trained professionals.
An investment of almost 30000 crores is in the offing with 20000 crores
coming from the Central Government and this investment will favour IT, BT,
Eductiona and Tourism sectors. Here are some projects in the pipeline
GAIL Petro Project 7000 crores, ICTT, Vallarpadam 2118
Petronet LNG 2200, KRL Single Buoy Mooring
KRL- BPCL City Gasification, Subsea Pipeline, Kochi Kayamkulam NTPC Phase,
Boating
Marina, Internaltional Bunkering Terminal
Real Estate & Hangar Expansion of CIAL, Smart City, Fashion City
Tourists do not complain about the lack of infrastructure. On the other
hand the absence of such facilities such as phone, TV, AC etc is the USP
of Kerala. Nature in her pristine purity is preserved and it is upto the
tourist traveller to enjoy it. Does not Naturopathy advocate living in
harmony with Nature ? Modern Civilization has moved away from Nature, with
its emphasis on Fast food and the Digital Era. " Back to the Wisdom of
Nature" seems to be the motto of Kerala. Does not Kerala echo Wordsworth ?
( " Nature never did betray the heart that loved her " ! )
The modern term luxury means 'opulence of the built up space' but should
be redefined as the ' enriching quality of the experience '. If one can
commune with Nature at her original best, cant that experience be called "
luxury"? Wordsworth, a Nature lover, remarked
With bliss ineffable, I felt
The sentiment of Being spread around
Over all that liveth and all that moveth still !
Such Cosmic Consciousness is possible only in a Nature blessed land !
Innovations in Tourism like Farm Tourism & Monsoon Tourism have paid
rich dividends. The success in Farm Tourism was illustrated by Philip
Kutty's example - the entire rural landscape is transformed by its
adaptations. The erstwhile poachers of the Periyar Tiger Reserve have
changed into guides . Tourism has reinvigorated and put new life into a
rather dolorific rural & agri economy. Farm stays, home stays & tourist
visits are increasing, thus transforming the state's core sector
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Kerala, despite her economic backwardness, is the most egalitarian &
literate state. To quote Burton Stein, 'Not only did Kerala launch an
exemplary land reform programme, but it also devoted relatively large
expenditures to basic education and health care, making the state the most
egalitarian, best educated and healthiest in the Indian Union, though it
remained among the poorest.' National Geographic defined Kerala as a
'Mount Everest of social development' and a must see in a life time
destination ! Lack of industrial infrastructure may have drawn criticism
from many quarters.
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But it has saved Kerala from pollution and the modern
fast food culture and made her achieve much in the social sector and get a
relatively pristine environment, which has made a her a powerful must see
in the tourist map of Incredible India !
The agri sector is reinvigorated by the surging demand for organic
food, especially with the tourism inducted markets. Kerala's agri &
knowledge base, based more or less in Ayurveda & Naturopathy, enable her
to emerge as one of the largest producers of organic foods, including
spices, rice and tropical fruits.
Statistical Research carried out by Peter Aderhold revealed that there
are two types of travelles. The ' Sun-Sand-Surf"(SSS) and the other the "
Alert Independent Traveller "(AIT). While SSS is the mass market and AIT
the newly emerging niche, AIT is the rising star, according to the latest
research.
The SSS category traveller will prefer Goa with her beaches while the AIT
will favour "God's Own Country", Kerala !
Contributing Writer :
G Kumar, astrologer, writer and
programmer of www.eastrovedica.com He has 15 years research experience in
Stock Market Astrology and in various other branches of Astrology.
Recently he was awarded a Certificate by the Planetary Gemologists
Association as a Planetary Gem Advisor.
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