Entertainment - Changing
Trends in Chennai, India
The connotation of the word has changed considerably even
in a conservative city like Chennai over the last couple
of years. Gone are the days, when a classical music recital
or a night out at movies meant entertainment. Taking its cue
from developed IT Hubs like Bangalore or the Cybercity Hyderabad,
Chennai now has everything suiting to the tastes and people’s
likes and choices. Be it music concerts, movie halls,
bowling alleys, go karting, Chennai has it all. Breaking away
from the blues of monotonous chores in the IT industry, these
forms of entertainment have emerged more as a necessity for
a lot of youngsters-to renourish and energize themselves for
the upcoming week of heavy work.
Talk about entertainment,
today's segment of population working in the IT industry need a
break and ECR road becomes the most sought choice for them. On weekends,
a drive to Mahabalipuram or Pondicherry is what they find de-stressing.
The number of two wheelers and light weight vehicles have increased
and people prefer that more and they use it for leisure like pleasure
biking on ECR Road. People working in the industry tell that this
is one of the best de-stresser for the kind of work and toil they
go through everyday.
Says, Manoj, a software professional, “Three years back there was
nothing like ECR. After 2002, ECR has developed and now night life
has improved a lot.”
Chennai is changing with the times. The city has a lot of
hip hop places where Gen X can hang out and party late into the
turns out to be one of the hep and happening places over the weekend.
Be it a movie or just catching up with friends, the rush here is
If you are among those
who do not get ticket for a movie, you can have coffee at Quickies
and plunge into Chinese food at Noodle house, just opposite
the theatre. The rush at cinema halls has led to the trendsetters
like INOX and PVR cinemas eyeing Chennai as a hotspot after Mumbai,
Bangalore, Delhi and Kolkata.
now become a hot spot in Chennai and with that the cinema
lovers have one more place to go for catching up their favorite
movies. Another aspect here is that, as compared to how cinema
halls used to be there before 5 years, things have changed
drastically in the recent past. If you take Sathyam cinema
for example, they are using a lot of new marketing strategies.
These are aimed at reaching out to customers. For example,
Sathyam cinema came up with the concept of “The Q is dead.”
Yes, you do not have to stand in long queues for hours together
to get the cinema tickets.
Get online to thecinema.in,
go to the online booking segment, choose your seat, and book your
ticket. It’s as simple as that. Now, added facilities have come
along the way. Want to snack during the interval or want to munch
pop corns and have a cool glass of coke or a hot sip of coffee?
That too right at the place where you are seated? Sathyam offers
that as well. You can get snack and drink right to the place where
you sit. So, you don’t need to stand in queue for grabbing a munch
Also as Sathyam is becoming more, marketing–savvy, they are getting
closer to customer, says Ashwin, a marketing consultant. Ashwin
adds on to say, “You may call it coming of age of "services
branding" in Chennai.” Further, one of the main reasons apart
from often-quoted things like competition is the fact that these
businesses are now run by professionally educated second and third
generation entrepreneurs. Also when you talk about the increase
in the snack price, there is this concept called "margin
of indifference". Some brands generally increase price
by price points and that doesn’t make the customers feel the pinch.
For instance, in the past 5 years, the price rise has been 2 rupees
to 8 rupees. Ever observed that? As competition is heating up, theatres
have started renovating to offer better and more professional environment
for the cinema lovers.
Events like theatre festival pulls in a lot of young, hep theatre
lovers. Apart from the traditional music, events like the November
Fest had a lot of young crowd enjoying the rapture of fusion music.
Bands like Euphoria, Indian Ocean performed in Chennai too! And
yes, Chennai is gradually shedding the conservative outlook and
grooving to the fusion tracks belted out as the tickets to these
concerts sell like hot cakes.
For shoppers, after Spencer Plaza, malls like Citicentre
have become a popular place to hang out. Also, how can one leave
Mayajaal with its different screens, bowling alley and food court?
This is one place which takes you off the city and also offers you
diverse entertainment for their visitors. A new go karting centre
is already in place at the complex. Want to laze at pool side with
a drink? Go to a beach resort. Beach resorts on ECR have become
a perfect getaway for weekend. If you are not among the quiet ones
and love loud music and dance and a hardcore party animal, how about
a dance at Pasha, Dublin, Speed or Flames?
The rapid pace at which the number of restaurants is increasing
is indeed worth an observation. The more conventional hotels
like Saravana Bhavan and Murugan Idli shop which is prominent
for its exclusive south Indian cuisine, has been able to sustain
and also seen increasing number of people who come to have different
south Indian delicacies. So, has the development of new joints like
Pizza Hut or dhabas affected their business? Not really! The business
of hotels like Saravana Bhavan who has established a brand name
still has people flocking in.
The professionals know what they want. Work for five days and enjoy
the weekend. Also Manoj adds that the three beaches, Marina beach,
Besant Nagar beach and the one at Thiruvanmiyur is having a
lot of crowd on weekends and the whole coastline is being used up.
The city is racing far to development and is not really far behind
cities like Bangalore and Hyderabad in the south.
Contributing Writer :
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