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Audience, Customer Engagement

User-generated content has taken the internet by storm, thanks to the popularity and seamless integration of social media platforms into the lives of people today. Social Media has made it easy for individuals to create content, share information and even exchange ideas with one another on a virtual plane.

What's more, social media marketing has become an integral part of the marketing mix for all small, medium and large enterprises. The aim is to use all possible tools & techniques to connect with audiences & enhance engagement with present and prospective customers & clients.

Social Media Websites are making it easy to distribute and share company communications with end users, visitors and prospective customers as well as their social networks. Some of the most popular and preferred social media websites and web communities active today include Facebook, Twitter, YouTube, Instagram, Google+ & LinkedIn among others.

Here you will find links to some interesting articles about social media tools and their popularity. We will also discuss how corporates and business owners are using these tools including blogs, newsletters & Company Pages to communicate with their customers and build a rapport with prospective customers. Happy Reading!

   

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