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Viral Marketing - Secrets Revealed
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Viral
Marketing means to
give away ebooks and e-articles freely so that it spreads
like a virus exponentially. In the e books and e-articles,
we give links to our site and a short bio or resource box
declaring who we are.
It is also known as the Pull Strategy of Marketing.
The Resource box at the bottom contains the link to our site.
Provided the article is good, the reader of that article clicks
on our site address and comes to our site. We have, in other
words, pulled him/her to our site via our article. We also
provide our email address. The reader can click and contact
us at any time.
The
article proclaims that we know the subject and we will be
considered experts in our field if we write good e-articles
and e-books and distribute them. Some people find it difficult
to distribute them freely. After all creating an e-article
or an ebook is time consuming. So what is the advantage in
distributing them free? But if you want the much needed exposure
which is crucial to business success, better give it away!
" Be an expert with your own booklet " is what the
marketing geniuses proclaim. If you write a booklet about
the subject you are dealing using technical terms, people
will definitely ask you about the terms and the subject in
general. Answer their questions and they will respect your
knowledge and expertise.
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Write
Articles
The mantra on the Net is 'Publish
or Perish'. The Net is defined as the Information Encyclopaedia.
It is a repository of free information and resources. You can write
on the subject which deals with your area of expertise. The main
ingredients of content creation are Research, knowledge, skill and
style.
Research
Read books on the subject. You can go to search engines and type the
subject that deals with your area of expertise. You can subscribe to other
ezines which deal with that subject. And thus study more about the
subject.
All information is available on the Net. All you have to do is to go to
the search engines and group lists and find out information about your
subject.
Knowledge
You have heard the proverb " Knowledge is Power". There are many types of
knowledge. Technical knowledge, marketing knowledge, knowledge of language
etc. We have to be accepted by the target audience. For this we should
convince our customers that we are experts in our field. Be a specialist
first, then be an expert and then be an authority, a self-development
expert used to say. If you know more than your competitors, definitely you
have a competitive edge over your competition. If you can establish that
you are a scholar in your field and is head and shoulders above your
competition in knowledge, they will come in droves. Why should they go to
somebody who is less knowledgeable?
So it is imperative to develop professional knowledge, to study more and
more about the subject we are dealing with, even though it is
time-consuming. Remember on the Net, there are so many scholars in various
fields, each claiming to be experts in their field. On the Web, the
competition is fierce and is only a click away. So our chances of survival
are bright if only we are equipped with the latest knowledge in our field.
The customers are not fools and they will evaluate us as well as our
competition.
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Skill
Writing skill does not come all of a sudden. Writing is basically
intuitively inspired and comes from within. But this creative
talent is in all of us. We have not tapped this divine resource
fully. If we give ourselves to Meditation and lapse into silence,
we can see that this talent blossoms of its own. Age is not
a factor for we see Goethe wrote "The Faust" at
the age of eighty and Chaucer wrote "The Canterbury Tales"
at sixty! Start by writing whatever you feel about the subject
you are handling in your diary. Group these small bits of
information. When you assemble these tiny bits of info and
arrange them, you will be surprised to know that you have
written an article. Improve on what you have written. Let
it take some days and after some days of improvisation, you
will come to know it has become a great article.
It
so happened to me. The first article I wrote was about Astro
Numerology and I sent it to some friends. They hailed it as
a great article. This was a great boost to my morale. I started
an ezine, the Z Files and published my own articles which
was well received by the multitude. This further boosted my
confidence. I then submitted my articles to the ezines which
deal with Astrology. The publishers thanked me and published
my articles. My hits trebled. Now I have many requests from
publishers to use my articles in their Site or Zine.
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Style
Every man has a style of talking and a way of writing. We have not
written much and that is why we are not aware of our hidden talents.
If you start writing simple ideas in your diary and then later expand
these ideas, you will be stunned to see that you are an excellent
writer. Just imagine what would have happened if Dante had not written
the Divine Comedy or Shakespeare had not written his dramatic poems!
Where would English Literature be without these gems ? The pen is
mightier than the sword. The ink of the scholar is holier than the
blood of the martyr! Write yourself to glory! Write yourself to
fame ! Writing can take you from obscurity to omnipresence!
Author :
G Kumar, Astrologer,
writer & programmer of www.eastrovedica.com.
Recently he was awarded a Certificate by the Planetary Gemologists
Association Global ( www.p-g-a.org ) as a Planetary Gem Advisor.
He has 25 years psychic research experience in the esoteric arts.
To subscribe to his free informative Ezine, the Z Files mailto:info@eastrovedica.com?subject=SubscribeZF.
His Astro blog is up at http://www.zodiacastrology.blogspot.com
& his Philosophy blog is http://transcendentalphilosophy.blogspot.com
Email: eastro@dataone.in
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