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SEO
Dictionary
There are many SEO terms which
a self starter of SEO will not understand. This article will help SEO
beginners to understand the meanings of terms used in SEO, search engine
optimization.
Words starting from A to D
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1. Algorithm:
Algorithm is a stet of rules and regulations followed
by search engines to rank websites in order. Each search engine
has its own set of algorithms.
2. Alt tag: Alt
tags are HTML tags used to optimize an Image on the webpage.
It can be a picture, company logo or any other image on the
website. It is also called as alt attribute. The syntax of
the tag is <IMG C="companylogo.gif" ALT="Web
design logo"> Web design logo is displayed until the
page gets loaded.
3. Anchor text:
The text used on any link is called an anchor text.
For example is there is a link Click here to e-mail , In this
case ‘Click here to e-mail’ is the anchor text.
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4. Automated
submission: There are many softwares available on the
internet which can be used to submit your website to hundreds of
search engines and directories automatically. But it is not much
useful to submit your website using a software.
5. Back link OR Backward link:
Number of links pointing out to your website is called
as backward links. Backward links are also called as Inbound links.It
is very important to build backward links to gain good rankings
on search engines
6. Black hat SEO:
Black hat SEO are the techniques used to fool the search
engines in order to bring in more traffic to websites. You are not
suppose to use Black hat techniques because there is a chance of
your website being black listed on the search engines
7. Black listed :
A website is black marked by the search engines for various
reasons like using Black hat SEO, Illegal content, Spamming etc.
Black listed websites never show up on search engines. So you have
to be very careful in the SEO techniques you use for your website
because once you are on the black list you will never have hits
and sure toloose business.
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8. Broken
link: A link that
existed before but does not exist at present is called a broken
link. The search engines might have indexed the link when
it existed now the link may havemoved to a different page
or removed in this case the search engine removes the indexed
link from its database. It is not good for a website to have
broken links.Broken links are also called as Dead links.
9. Crawler is also
called as spider. Crawler is a program which
is similar to a browser it is owned by search engines, to
"surf" the web by following links from one page
to the next and from one site to the next. It collects information
from the sites it visits and that information is stored in
the search engine's database.
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10. Cross
linking: Suppose you own
multiple websites and link all the websites you own into each other
it is called Cross linking. cross linking is done to improve link
popularity.But when you do too much cross linking there is a chance
that your website may get black listed in Google for using bad SEO
process.
11. Description tag:
Description tag is a HTML tag which gives a brief description about
the website to the search engines. It is not visible on the website
but it helps the search engines to index your website by showing
it the exact content of the page. Now a days search engines do not
give much importance to the description tag.
12. Directory:
Directory is a website with a collection of different
websites belonging to various categories. A directory can be a general
directory and there are also directories belonging to one particular
category. There are some directories which allow free site listings
and few offers only paid listings. Directory listing is the best
method to build inbound links.
13. Doorway page:
Doorway page is the page which redirects to another page.
It is a black had SEO technique where a keyword rich page with no
proper content, this page is where search engines land you on but
the page gets you redirected to another page or domain.This is not
a advisable technique to bring traffic to your website.
14. Dynamic content:
Web site content generated automatically, usually from
a based or user selections. Dynamic content typically changes at
regular intervals, for example daily or each time the users reload
the page. SERPSs are dynamically generated pages, changing depending
on user input. Words starting from E and others will be continued
in the next article of mine.
About The Author Wendy McLeod www.bizwala.com
Web Design Experts Las Vegas
seo@bizwala.com
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