Paid Directory Submission Checklist
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Every
online business needs traffic, which comes with increased visibility on
the web. One great way to get noticed is to get listed in the major
directories. Links from good directories increases your site's
visibility many fold.
There are thousands of web directories on the net and selecting the good
ones to submit your site can be a time consuming task. Also there are free
directories and paid directories. You need to submit to both types of
directories.
The following checklist is for paid directory submission only. This
checklist will help you choose the best and worthwhile paid directories on
the net.
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Submission Check List:
1. Check out if the directory is indexed in major search engines.
2. Check the robots.txt file. Make sure that search engine bots are
allowed to crawl the pages where you intend to put your listing. Check
the Meta tags to make sure that search engine spiders are not prevented
from following links in it. A Meta tag with noindex/nofollow will not be
indexed or spidered and links in that page are not followed by bots.
3. Check if the directory is being maintained regularly. Visit the
directory from time to time to see if errors are getting corrected, site
information is getting updated and the like. In short, look for positive
activity on the directory.
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4. Check if the listings in category pages match in theme and content
or not. Directories with tight focus on relevant grouping of web sites
are useful for visitors and tend to show up frequently in SERPs for
keyword searches.
5. Check out the age of the directory. Do a whois search ( http://www.whois.net)
to get this information. Many new directories vanish after a few months
due to lack of maintenance and promotion. With older directories you can
at least be sure that you listing will remain visible for a reasonable
period.
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6. Check if the directory consists of too many empty categories -
it is not useful for visitors and also does not send a too good signal to
the SEs about the directory. Think twice before submitting to such
directories.
7. Check if the contact information is available on the site.
Proper businesses will provide you with some kind of contact information.
8. Check the Alexa rank of the directory - it is not accurate, yet
you can get an idea of traffic the directory receives. Look for
directories with decreasing Alexa Rank as it indicates that the directory
is getting popular.
9. Check if the directory provides SE friendly urls. No JavaScript
link or redirection. Also watch out for dynamic urls. Sometimes
search engines find it difficult indexing or recognizing dynamic urls with
parameters like
http://www.<examplesite>.com/index.html?cat=1&p=12... An example of
SE friendly URL is http://www.hedir.com/business.html
10. Check whether category pages have too many outgoing links. If
your link is one of 100 links on a page, visitors will find it difficult
to locate your site.
Contributing Writer: Lakhya
Phukan is the webmaster of Hedir Web Directory http://www.hedir.com/ lakhya05_06@yahoo.com
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