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Content Tip
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If
you are looking for ways to add new content to your
website, think about maintaining a Blog. A blog is an
online diary which is now being used as a business promotion
tool.
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Blogging for
Business
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Not long ago
a blog was simply an online diary. Initially, people
decided that blogging was describing, in excruciating
detail, how their day went, what they had for dinner last
night, and why they spent the whole weekend doing laundry.
Since then, blogging made the transition into the business
arena. Now blogs are frequently
being used as business journals, tools that can help keep
your customers and web site visitors up to date with what
is going on with your company. A business blog
is an excellent tool to toot your own horn, let the world
know about your new products, and tell your target customers
why they should do business with you, rather than your competitor.
Don’t have a blog for
your business yet? No problem!
Here
is how you can start blogging in just five easy steps:
* Set up
a blog for your business.
If you don’t want to have to set up things on your own, visit
Blogger.com. Blogger will host your blog on its server, so
that you don’t have to add anything to your own web site.
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On the other hand,
if you’d like to set something up on your own, get blogging software
from WordPress.org
* Make your blog an extension
of your business identity.
The look and feel of your blog should match that of your business
web site. Don’t forget to include your logo!
* Don’t make the blog into
a giant ad. Your readers
will immediately recognize that ruse and stop reading the blog.
Instead, post the items that are of interest to your current and
potential customers. Use the blog to post tips and ideas, articles,
information about new products, etc.
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* Strike
a balance between personal and business stuff.
While customers like to read the blog to learn about the person
behind the business, don’t use the blog as a tool to vent,
complain and discuss the details of your personal life. You
use the blog to converse with your customers, so the blog
should be as professional as your newsletter and phone conversations
with customers.
It is great to post a story about how you helped a client
get an important product out on time, and how proud that made
you feel. It might not be appropriate to post a story about
an argument you had with a video store clerk over the weekend.
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Leverage your Blog.
When you are in
business, you realize that many customers have similar questions/concerns.
Address these concerns in your blog, and when another customer
has the same concern, link directly to the blog entry that
answers these concerns.
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A blog is an excellent
tool to reach potential customers, rank higher in search engines
and generate more of the ever-important visitor traffic to your
web site.
Article by: Biana
Babinsky, the online business coach and expert, helps consultants,
coaches and other solopreneurs become better known online, gain
more clients and make more money. Biana is the author of the "Complete
Step by Step Online Marketing Course", your how-to guide to
marketing your business online. Get it now at
Complete Step by Step Online Marketing Course.
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