"Sports Management" - A New Kid
in The Block
Sports and Games
have been apart of human civilization from time immemorial. Sports
and games provide a wonderful opportunity for holistic development
of our body and mind. It inculcates a spirit of healthy competition
and a true sense of Patriotism within us.
With the passage of
time a lot of changes is taking place in the sporting world. In
the beginning of the 21st century it is clearly evident that a huge
amount of money, glamour, name and fame, Media exposure and fan
following has become an integral part of today's sports.
The concept of "Sports
Management" has already made its presence felt in the west.
In the United States and European countries the sporting fraternity
warmly accepts it. Sports management involves all the activities
on and off the field that are to be performed for the success of
any sporting event. Professional Sports management companies
have come up in huge number in those countries for taking care of
Sports personalities and sporting events.
is a new and emerging concept in India and has made a
good beginning. Indian sports over the year were plagued by
lack of Professionalism, miss use of power and political influence
etc. Of late things are changing with the introduction of
professionalism in our sports.
Control for Cricket in India (BCCI) - the richest cricket
body in the world has recently taken a step forward by appointing
a full time paid CAO. The All India Football Federation
(AIFF) is also making it compulsory for all the National
Football League Playing clubs to appoint a full time paid
CEO to look after the Management of these clubs.
Talking about sports
like Hockey, Tennis, Athletics etc. the respective apex body are
also trying to introduce professionalism. Under the present situation
it is pretty much evident that the service and expertise of professionally
trained sports manager will be keenly felt in different sporting
Association, Clubs and Sports Management Companies etc. for the
overall development and Management of our sports in the days to
Author: Supriyo Patra Head
Of the Department Sports Management Programme & Lecturer Dept. of
Business Administration George College 136, B.B.Ganguly Street Kolkata