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"Sports Management" - A New Kid In The Block
Sports and
Games have been apart of human civilization from time immemorial.
Sports and games provide a wonderful opportunity for holistic development
of our body and mind. It inculcates a spirit of healthy competition and a
true sense of Patriotism within us.
With the
passage of time a lot of changes is taking place in the sporting world. In
the beginning of the 21st century it is clearly evident that a huge amount
of money, glamour, name and fame, Media exposure and fan following has
become an integral part of today's sports.
The concept of
"Sports Management" has already made its presence felt in the west.
In the United States and European countries the sporting fraternity warmly
accepts it. Sports management involves all the activities on and off the
field that are to be performed for the success of any sporting event.
Professional Sports management companies have come up in huge number
in those countries for taking care of Sports personalities and sporting
events.
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Sports
Management is a new and emerging concept in India and has made a good
beginning. Indian sports over the year were plagued by lack of
Professionalism, miss use of power and political influence etc. Of late
things are changing with the introduction of professionalism in our
sports.
Board of
Control for Cricket in India (BCCI) - the richest cricket body in the
world has recently taken a step forward by appointing a full time paid CAO. The All
India Football Federation (AIFF) is also making it compulsory for all
the National Football League Playing clubs to appoint a full time paid CEO
to look after the Management of these clubs.
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Talking about sports like
Hockey, Tennis, Athletics etc. the respective apex body are also trying to
introduce professionalism. Under the
present situation it is pretty much evident that the service and expertise
of professionally trained sports manager will be keenly felt in different
sporting Association, Clubs and Sports Management Companies etc. for the
overall development and Management of our sports in the days to come.
Contributing
Author: Supriyo Patra Head
Of the Department Sports Management Programme & Lecturer Dept. of
Business Administration George College 136, B.B.Ganguly Street Kolkata
700012 supriyo_patra@rediffmail.com
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