Customer Care or Customer Torture?
A customer is
probably the most naive soul in the world today! Naive? Why is that, you
ask? Because a customer is the only person who falls into the false trap
of promises by companies who offer state-of-the-art products and services
- promises of timely troubleshooting, problem solving and 24 hr support.
I am sure most
of you will identify with me when I say that the consumer today faces
customer torture in the name of customer care. Once you buy a product or
pay for a service, that is when Customer Care ends and the torture begins.
Each of us dread the day when something in the house stops to work, breaks
down or needs repair - simply because getting it repaired is a Herculean
task.
Whenever I
exercise my decision making powers to invest in a product or use the
services of any service provider, I am told that help is just a phone call
away for my questions or queries - day or night. Being my naive self, I
come back home feeling happy and hopeful about my latest purchase or
investment - only to be let down all over again.
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Moreover,
dialing a customer care helpline number has its own share of problems.
A lot of patience is required in waiting for some kind soul to take
your call while you go through the torturous experience of listening
to the pre recorded message that offers infinite options to solve your
problem.
By the time
the list ends, I usually forget why is it that I called in the first
place! This is usually accompanied by severe headaches caused by the
looped jingle that continues to play endlessly - testing my patience all
along! |
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Just when my frayed
nerves start to take the better of me, I have to compose myself
and explain to the jovial voice on the other side - the reason for
my call. Most complaints usually fall on deaf ears - and the icing
on the cake - at the end of it all, I am told to have a pleasant
day ahead! The time has come for a Reality Check! My request
to all service providers - value the customer's time, patience and
request! Coordinated problem solving efforts, speed trouble shooting
help and quicker action is the need of the day!
I
often reminisce about the "old world" where the term customer
care did not exist. Oh! what a beautiful world that must have been!
Contributing
Writer -
Akanksha is a freelance
content writer and enjoys penning down her thoughts on various topics.
Get in touch with her at aks_design@rediffmail.com Note: The
opinions expressed in this article are that of the writer.
www.contentwriter.in is not responsible for the independent
views of the writer.
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