Customer Care or Customer
A customer is probably
the most naive soul in the world today! Naive? Why is that, you
ask? Because the customer is the only person who falls into the
false trap of promises by companies who offer state-of-the-art products
and services - promises of timely troubleshooting, problem-solving
and 24 hr support.
I am sure most
of you will identify with me when I say that the consumer today
faces customer-torture in the name of customer care. Once you buy
a product or pay for a service, that is when Customer Care ends,
and the torture begins. Each of us dread the day when something
in the house stops working, breaks down or needs repair - simply
because getting it fixed is a Herculean task.
Whenever I exercise
my decision making powers to invest in a product or use the
services of any service provider, I am told that help is just a
phone call away for my questions or queries - day or night. Being
my naive self, I come back home feeling happy and hopeful about
my latest purchase or investment - only to be let down again.
dialing a customer care helpline number has
its share of problems. A lot of patience is required in waiting
for some kind soul to take your call while you go through
the torturous experience of listening to the pre-recorded
message that offers infinite options to solve your problem.
By the time
the list ends, I usually forget why it is I called in the
first place! Calling customer-care is mostly accompanied by
severe headaches caused by the looped jingle that continues
to play endlessly - testing my patience all along!
when my frayed nerves start to take the better of me,
I have to compose myself and explain to the jovial voice on the
other side - the reason for my call. Most complaints usually fall
on deaf ears - and the icing on the cake - at the end of it all,
I am told to have a pleasant day ahead! The time has come for
a Reality Check! My request to all service providers - value
the customer's time, patience and request! Coordinated problem-solving
efforts, speedy troubleshooting help, and quicker action is the
need of the day!
often reminisce about the "old world" where the term customer
care did not exist. Oh! What a beautiful world that must have been!
Akanksha is a freelance content writer and enjoys penning
down her thoughts on various topics. Get in touch with her at
The opinions expressed in this article are that of the writer.
www.contentwriter.in is not responsible for the independent
views of the writer.