Television in India
Television in India
is a huge industry and has thousands of programmes in all the states
of India. The small screen has produced numerous celebrities of
their own kind some even attaining national fame. TV soaps are extremely
popular with housewives as well as working women. Several small
screen actors have made it big in Bollywood. Approximately half
of all Indian households own a television.
The central government launched a series of economic and social
reforms in 1991 under Prime Minister Narasimha Rao. Under the new
policies the government allowed private and foreign broadcasters
to engage in limited operations in India. This process has been
pursued consistently by all subsequent federal administrations.
Foreign channels like CNN, Star TV and domestic channels such
as Zee TV and Sun TV started satellite broadcasts. Starting
with 41 sets in 1962 and one channel (Audience Research unit, 1991)
at present TV in India covers more than 70 million homes giving
a viewing population more than 400 million individuals [citation
needed] through more than 100 channels. A large relatively untapped
market, easy accessibility of relevant technology.
India has over
130 million homes with television sets, of which nearly 71
million have access to cable TV. The overall Cable TV market
is growing at a robust 8-10%.The cable TV industry exploded
in the early 1990s when the broadcast industry was liberalized,
and saw the entry of many foreign players like Rupert Murdoch's
Star TV Network in 1991, MTV, and others. The emergence
and notification of the HDVSL standard as a home grown Indian
digital cable standard is likely to open an era of interactivity
on cable networks.
Sun TV (India)
was launched in 1992 as the first private channel in South
Today it has
20 television channels in the four South Indian languages
- Kannada, Malayalam, Tamil and Telugu. Channels of the Sun
TV network are also available outside of India. Recently
Sun TV launched a DTH service.
Television Network was started in 1994 and continues to
be an important player in the South Indian cable TV provider
space. In 1992, the government liberated its markets, opening
them up to cable television. Five new channels belonging to
the Hong Kong based STAR TV gave Indians a fresh breath of
life. MTV, STAR Plus, BBC, Prime Sports and STAR Chinese
Channel were the 5 channels. Zee TV was the first private
owned Indian channel to broadcast over cable.
A few years
later CNN, Discovery Channel, National Geographic Channel
made its foray into India. Star expanded its bouquet introducing
STAR World, STAR Sports, ESPN and STAR Gold. Regional channels
flourished along with a multitude of Hindi channels and
a few English channels.
By 2001 HBO
and History Channel were the other international channels
to enter India . By 2001–2003, other international channels
such as Nickelodeon, Cartoon Network, VH1, Disney and
Toon Disney came into foray. In 2003 news channels started
After the liberalization,
privatization, and globalization several regional cable channels
running successfully in Indian villages which entertained the all
sects of people. Therefore we can say that it’s a tremendous policy
led by the government to encourage the private parties in the meanwhile
government increases revenue.
Contributed By: Saumendra
Das I am a management consultant and working as a faculty in
AITAM,Tekkali, Andhra Pradesh