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Content Tip |
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Write Articles
to share your ideas, views and experiences. |
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Twin Airlines & Their Foul
Plays
After a successful strategic
acquisition of Air Deccan by Mr.Vijay Mallaya owned Kingfisher
Airlines, Kingfisher has entered head to head with Mr.Naresh Goel
owned Jet Airways and Jetlite.
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Both sharing a common
relationship by owning twin airline’s each in both luxury class and other
in the low cost carrier category. Overall, seeing from the market
prospective both companies now have a better chance of sustaining with the
immensely competitive Indian Air-market.
From the passenger’s point of view, it was expected that the mergers of
such a kind will better the life of economy class passengers traveling in
the low cost carriers in terms of inside flight services and by offering
priorities while landing at the airport during the congestion hours to
these low cost carriers by being associated with big industry players.
Nevertheless, the services have improved to some extent and in a way
directly benefited to both the airlines and the passengers.
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Yet with these minor small
changes visible in the inside flight facilities there is a bigger uncertainty
which has paved its way at the cost of huge loss to passengers. It’s been
observed that the twin airlines are playing rumble-jumble among its low cost
airlines and the luxury airlines by clubbing the customers of both together in
one of the flight rather than setting two half capacity filled trips across
various sectors. It’s certain is a very good strategic move in terms of avoiding
the huge losses by the airlines but on the other hand its costing customers
precious time. |
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The way these airlines are handling this
clubbing passenger strategy is surely a foul play and customers being
cheated. They will keep telling the passengers that because of technical
fault or snag they cannot fly now and get the flight delayed until they
get to know the exact status of their other flight, once they are sure
that both the flights can be clubbed into one than they declare a final
timing of take off. But this uncertainty causes huge delays to the
passengers and cost a lot of waste of times in spite of paying for the
luxury class airfares.
Seeing from a business angle the move certainly holds good for airlines
but it should not be implemented in the way which gives the bad mouth to
them because in the long run its going to cost them serious business to
other low cost carriers like Indigo and Spicejet. |
Probably, to handle this situation there has to be a new protocol which
needs to be introduced. Each airline should rather come up with an idea to
project the passengers with the forecast of probability of the flight to
take off by projecting the statistics of seats being booked and how much
percentage of seats required to be occupied to make a trip. I think by
this idea at least airlines will make themselves clear about their
strategy about flight trips and most importantly, it wont make customers
to feel cheated at any moment of time.
Airlines sector is a huge market in idea and there can be numerous
innovative ideas needed to be tried and tested. Hopefully, we see some
serious thinking done from Airlines on this and come up with blossoming
ideas helping grow business in a customer focused manner. In the end
business revolves around clients and Customer is the King !!
Contributing Writer Vivek
Nanda, a Software Engineer by profession but the more creative side of
me insists to be an Author or Writer. I have been into freelance writing
for 6 months and otherwise I have been blogging my creative work for more
than a year now.
vivek.nanda.1@gmail.com
Disclaimer: The views expressed in this article above are purely those
of the Contributing Writer and does not present the thoughts or views of
contentwriter.in
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