Twin Airlines &
their Foul Plays
After a successful strategic
acquisition of Air Deccan by Mr.Vijay Mallaya owned Kingfisher
Airlines, Kingfisher has entered head to head with Mr.Naresh
Goel owned Jet Airways and Jetlite.
a common relationship by owning twin airline’s each in both
luxury class and other in the low cost carrier category. Overall,
seeing from the market prospective both companies now have
a better chance of sustaining with the immensely competitive
From the passenger’s point of view, it was expected that the
mergers of such a kind will better the life of economy class
passengers traveling in the low cost carriers in terms of
inside flight services and by offering priorities while landing
at the airport during the congestion hours to these low cost
carriers by being associated with big industry players. Nevertheless,
the services have improved to some extent and in a way directly
benefited to both the airlines and the passengers.
Yet with these
minor small changes visible in the inside flight facilities
there is a bigger uncertainty which has paved its way at the
cost of huge loss to passengers. It’s been observed that the
twin airlines are playing rumble-jumble among its low cost
airlines and the luxury airlines by clubbing the customers
of both together in one of the flight rather than setting
two half capacity filled trips across various sectors. It’s
certain is a very good strategic move in terms of avoiding
the huge losses by the airlines but on the other hand its
costing customers precious time.
The way these
airlines are handling this clubbing passenger strategy is
surely a foul play and customers being cheated. They will
keep telling the passengers that because of technical fault
or snag they cannot fly now and get the flight delayed until
they get to know the exact status of their other flight, once
they are sure that both the flights can be clubbed into one
than they declare a final timing of take off. But this uncertainty
causes huge delays to the passengers and cost a lot of waste
of times in spite of paying for the luxury class airfares.
Seeing from a business angle the move certainly holds good
for airlines but it should not be implemented in the way which
gives the bad mouth to them because in the long run its going
to cost them serious business to other low cost carriers like
Indigo and Spicejet.
to handle this situation there has to be a new protocol which needs
to be introduced. Each airline should rather come up with an idea
to project the passengers with the forecast of probability of the
flight to take off by projecting the statistics of seats being booked
and how much percentage of seats required to be occupied to make
a trip. I think by this idea at least airlines will make themselves
clear about their strategy about flight trips and most importantly,
it wont make customers to feel cheated at any moment of time.
Airlines sector is a huge market in idea and there can be numerous
innovative ideas needed to be tried and tested. Hopefully, we see
some serious thinking done from Airlines on this and come up with
blossoming ideas helping grow business in a customer focused manner.
In the end business revolves around clients and Customer is the
Contributing Writer Vivek
Nanda, a Software Engineer by profession but the more creative
side of me insists to be an Author or Writer. I have been into freelance
writing for 6 months and otherwise I have been blogging my creative
work for more than a year now.
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