Small Business Marketing Guide for Entrepreneurs
As an entrepreneur,
you undoubtedly have many questions about what to do first
to market your business. A small business marketing guide
provides a wealth of information to make sure you optimally
position yourself for success.
A small business marketing guide shows you step by
step how to strategically market your products and services.
1. Who Are You?
Before you can create a successful marketing plan, you need to use
your small business marketing guide to help define your:
do you want to achieve in the first month? The first six months?
The first year? Your time and budget will influence how quickly
you can implement your plan. Don’t be afraid to set big goals for
your business, but be realistic based on your time and budget.
Who will buy your products and services? What are their concerns
and top priorities? You can’t begin to market yourself until you
know to whom you’re marketing.
makes your business different from your competition? In addition
to identifying all of the benefits of your products/services, a
small business marketing guide will help you develop your unique
selling proposition (USP). A USP is your number one key differentiator
that makes people want to do business with you instead of your competition.
Is Your Plan? The
next step is to develop a plan based on the many different
ways you can market your business to your target audience.
A small business marketing guide assists with:
and prioritizing marketing strategies and tools: Websites
and blogs, article marketing, direct marketing (print and
email), marketing materials, media exposure, social and in-person
networking, client events, and trade shows are a few of the
many ways a small business marketing guide will show you how
to market your business. Your type of business, products/services,
target market, and other key factors will determine which
of these activities will be most effective.
a marketing plan/calendar: After you define the best strategies
for your business, it’s time to develop a basic marketing
plan describing when and how you will execute your strategies
A small business marketing
guide provides examples of marketing plans and how to use your marketing
calendar to ensure you consistently market your business to your
Who Will Help
Implement Your Plans? Once
you have developed your marketing plan and strategies, you’ll want
to assess what you can do yourself and what resources you’ll need
to assist you with:
In addition to using your small business marketing guide, you
may want to hire a small business marketing coach to help you gain
clarity in all areas of your business. You also want to pay close
attention to your branding, which is essentially the face of your
business. Unless you’re a designer by trade, hire an expert to develop
your corporate identity, logo, business card, and letterhead.
Gathering the right
resources: In addition to graphic design services, there may
be several other areas of your business that could benefit from
a professional so you can focus on your core business. A small business
marketing guide will provide numerous suggestions for professional
services, including Web design, copywriting, Internet marketing,
email marketing, photography, printing, video production, and much
Are you an entrepreneur? Want to see how a small business marketing
guide can help you start and grow your business? Visit www.MyPRTools.com
to learn more.
is the founder of My PR Tools. She has spent more than two decades
creating successful marketing and public relations campaigns for
companies across the Western United States. My PR Tools brings the
benefits of Chris Woodward’s expertise to those who are not in the
marketing and PR fields. Her step-by-step marketing and PR guides
and personalized coaching packages are the culmination of her years
of experience in the industry. Visit www.MyPRTools.com