Interested
in Working With an Advertising Agency?
The exciting world of
Advertising is one of the most
creative industries there is. Naturally, it attracts a plethora of
creative minds - individuals who believe they can think out-of-the-box and
use their creativity to design concepts capable of creating history.
If you are someone who wants to enter into
the advertising industry, it is important for you to understand that a
career in advertising can be both
rewarding and extremely challenging. Besides uncertain work hours, this
industry is also very competitive and only has a place for those who an
portray their brilliance at all times and with every project they take up.
If you believe you have what it takes to
excel in the field of advertising, here are some tips that can assist
you in your quest for
building an Advertising Career -
1.
Start Early -
There are a lot of you who might feel the need for some creativity and
self expression and consider shifting your career, thus entering the
Advertising Agencies. However, those of you who have always wanted to make
a career in advertising must start planning your career path as early as
possible. You can take up a Course in Advertising during Graduation and
even consider doing a Masters in Mass Communication and Advertising. Such
a specialised course can help you to make a good beginning.
2. Intern With Ad
Agencies. Keep your eyes and ears open and look out for
internship opportunities with ad agencies. As an intern, you will have the
opportunity to experience the goings-on of an ad agency first hand. This
should help you to understand how the different departments in an agency
work in tandem with each other to create ground breaking advertising
concepts.
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3. Research -
Most advertising agencies today have their own Company Websites. Visit
their career pages to identify their hiring patterns and apply for
positions advertised.
4. Create A Strong
Portfolio For Yourself. How many
times have you seen a magazine advertisement for a product / services and
felt that you can conceptualize an even better story line for the ad?
Well, don't just think about it. Work on your own ideas and create your
version of popular ads. Such Specimen Ads should act as your portfolio
when you actually appear for an interview.
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5.
Build Contacts / Network
with those who are already a part of the advertising industry. Surf the
net to identify professionals and write to them seeking guidance.
6. Goal Driven &
Passionate About Working With An Ad Agency - If you
are highly committed and excited about entering the Ad world, you
must be willing to learn from every small experience. No matter how basic
your first few jobs maybe, be willing to learn from them. First hand
experience can be second to none.
7. Be honest,
passionate and articulate in your Job Application - Use your
job application to showcase your creativity constructively. While applying
for vacancies with ad agencies, draft a well written and impressive
application letter that is capable of making you look great on paper. Once
you are able to get noticed, your next job is to live up to the impression
your application has created.
8. Be Realistic -
A lot of people write to me every now and then asking for advice and
guidance with respect to getting into an ad agency / building a career in
advertising. Many of these individuals are in totally different fields and
have no real experience / knowledge of advertising. While it is great to
constantly grow in your career and seek real happiness in what you do, it
is also essential to be realistic in your thinking. I would never suggest
someone to drop what they are presently doing / quit their present jobs in
search of the unknown (a career in advertising). It is recommended to
make every career decision carefully.
Ask yourself why you want to change careers?
Are you really interested in advertising as a career or is it just
something that sounds exciting. If you still do decide to make a career
shift, do it for the right reasons.
Contributed By : Akanksha is an
advertising graduate and currently working as a freelance content writer.
akanksha.sinha@gmail.com
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