Sales Staff - Essential Qualities for Success
and goal driven sales efforts are the guiding force behind meeting
sales targets for products and brands. Who said selling is easy?
However, the task of selling can be made more enjoyable and result
oriented if the sales person possesses the necessary natural and
acquired skills that are needed to become successful at selling.
Even though the actual
act of selling can take several different forms, the focus of every
sales activity is the same - to maximize sales and win over loyal,
repeat customers. With the growth and popularity of shopping malls,
over the counter sales is gaining prominence, making the role of
sales persons crucial.
Here are some of the necessary skills that every member of your
sales staff should possess to become a successful sales person -
Sound Communication Skills: The
very task of selling involves communication. As a salesperson,
you must speak clearly and communicate effectively with your
prospective customers. It is the only way through which you
can become actively involved in the process of selling a product
to a customer. Your sales task begins from the moment a customer
walks into the store and ends only with the purchase.
Good Listening Skills: A
good sales person knows when to talk and when to listen. Listening
is an important part of the sales process that involves understanding
what the prospective customer is looking for and suggesting the
product that is most likely to meet their needs.
Well Informed: Knowing
your product well is essential. Buyers can have queries about price,
range, choice, material used, warranty, guarantee, service, as well
as any other technical question. A good over the counter sales person
is one who is ready with answers to any possible query.
While it is true that
most customers are engrossed and involved in the buying process,
it is also true that customers notice everything. Hence, if you
want to be a successful sales person, you must exercise self-discipline
at all times. You must refrain from gossip, chatting with other
sales people, giggling or laughing/criticizing another customer.
5. Persuasive Without Being
an important part of selling is to persuade the customer to
make a purchase, efforts should be done to do this amicably.
Persuading without irritating is an important lesson to learn,
especially in the beginning of one's sales career.
6. Courteous, Friendly &
Warm: If you
a natural at being courteous, polite and friendly, you can
find it easier to make a success of your sales career. Customers
appreciate helpful, courteous and warm sales people and often,
like to go back to stores that make buying pleasurable.
If you are the owner
of the store, make sure to pay attention the quality of sales staff
you hire. An excellent sales staff can make you successful while
a poor quality sales team can leave you very unhappy and keep customers
of Article Writers at content writer, India - Talented &
creative writers with a knack for writing Keyword rich Search Engine
Optimized Articles. Experience in writing on a plethora of different
themes and subjects like home improvement, culture, self-motivation,
Research Based Article Writing Services, India