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Signboard vs Spotlight
Banner
We live in an “instant” society.
Instant coffee, drive through restaurants, on-line banking, and a mind-set
of “I want it when I want it and not when you are open”. So when a
prospective client wants information about you or your services they will
look for your banner maybe when they are hunting for their morning cup of
coffee.
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That being said, are you making use of “Banner” advertising? There
are many pros and cons about having banners, (either near your shop,
outlet or by the roadside) and you can get as many opinions about them as
there are grains of sand on the beach. |
Why do we utilize banners as a marketing tool? On a macro level,
there are four reasons; to sell, to launch, to correct a misconception and
to create an impression. On a general level, we use banners to increase
sales, to introduce new products and to position or reposition your
company, its brand and products.
With its better attraction, Spotlight banner is far more famous than
Signboard in the market nowadays. It has a lower maintenance and
banner printing cost compared with Signboard. It has a very low
replacement cost as well where you can change your banner as frequent as
once a month. By exposing to the sun light, its longevity is about 1 year.
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Signboard which is also quite common
in the market may need a more frequent of repairing or replacing job to be
done because of the spoilt of any bulb in the Signboard. Consumer need to
pay a large amount of wages to the wireman or the technical guy from
banner house who have been called up for help. By exposing to the sun
light too, its longevity is about 3 to 4 years but with the color on the
Signboard become dim year by year.
While the Spotlight banner can be seen almost
everywhere now, still there is consumer who having the traditional
Signboard with them because of the better match with their business flow
and the concern for low cost advertising approach and method.
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If you design your banners with a purpose,
they will not be viewed as a nuisance to the public eye, an eyesore.
Rather, they will see them as benefiting them with additional information,
offers or company exposure. If you still can not decide between spotlight
banner and signboard, a quick trip down the road would benefit you. You
can literally see the differences, pros and cons of have either.
Contributed
By : For more information or you are interested
about Banner Printing in Australia http://www.printthing.com The
article was written by Shizu, supplied by SEO Company, Malaysia.
http://www.maplecreation.com
trisario@gmail.com
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