|
|
|
|
|
|
|
|
|
|
|
Content Tip |
 |
|
|
| |
Sales Promotion
is important and used widely for pushing sales of products.
The Sales promotion campaign must be well planned and
strategically drafted using the right campaigns as well as
strong, persuasive and atention grabbing words. |
|
|
|
|
|
|
The Concept
Behind Sales Promotion
|
|
The term
Sales Promotion
broadly refers to all those promotional activities which are undertaken to
stimulate interest, trial or purchase of a product by the end user or
other intermediaries in between. Besides advertising and personal selling,
all other activities undertaken to promote a product can be classified
under sales promotion!
|
According to the
Institute of Sales Promotion,
"Sales
Promotion comprises that range of techniques used to attain sales or
marketing objectives in a cost effective manner by adding value to a
product or service either to intermediaries or end users, normally but not
exclusively within a defined time period."
Almost every Company uses
Sales Promotion techniques at some stage of the product life cycle since
sales promotion techniques provide a strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion -
-
Consumer oriented
-
Sales force oriented
-
Retailer oriented
Advantages
of Sales Promotion -
Importance to Consumers
|
|
|
-
Increased Buying Confidence -
Distribution of free samples is probably the fastest and best way
through which manufacturers can push consumers to try a product. Once
satisfied with the quality of the sample product, consumers become more
confident about buying a new product.
-
Reduced Rates - During
promotional campaigns, companies offer their products at discounted
rates. Consumers like to make use of such occasions to buy larger
quantities of such products.
|
Advantages for Producers and Manufacturers
-
Entering New Markets -
Sales Promotion campaigns enable manufacturers to capture new markets.
-
Controlled
Expenses & Measurable Results -
Producers have direct control
over sales promotion campaigns and this enable them to make sure that
there are no undue wastages in the process!
-
Increased
Sales - Sales promotion
techniques have favourable effect on the sales of products. Companies
enjoy increased demands for their products while such campaigns are
running.
Advantages for the Sales Force
Some of the commonly used
Sales Promotion tools include -
-
Free Samples, Coupons, Lucky draws, games and
contests, Cash Refund offers, Free Trials, Tie In Promotion, Point of Purchase Displays etc
Contributing Author: Akanksha is a freelance content
writer. An Advertising
graduate, she writes Research based Articles on topics ranging from content writing,
travel, home improvement etc.
akanksha_sinha@hotmail.com
|
|
|
|
