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Content Tip
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Sales
Promotion is important and used widely for pushing sales
of products. The Sales promotion campaign must be well
planned and strategically drafted using the right campaigns
as well as strong, persuasive and atention grabbing
words.
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The Concept
Behind Sales Promotion
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The term
Sales Promotion
broadly refers to all those promotional activities which are undertaken to
stimulate interest, trial or purchase of a product by the end user or
other intermediaries in between. Besides advertising and personal selling,
all other activities undertaken to promote a product can be classified
under sales promotion!
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According
to the Institute of Sales Promotion,
"Sales
Promotion comprises that range of techniques used to attain
sales or marketing objectives in a cost effective manner by adding
value to a product or service either to intermediaries or end users,
normally but not exclusively within a defined time period. Almost
every Company uses Sales Promotion techniques at some stage of the
product life cycle since sales promotion techniques provide a
strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion -
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Consumer oriented
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Sales force oriented
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Retailer oriented
Advantages
of Sales Promotion -
Importance to Consumers
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Increased Buying Confidence -
Distribution of free samples is probably the fastest and best way
through which manufacturers can push consumers to try a product. Once
satisfied with the quality of the sample product, consumers become more
confident about buying a new product.
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Reduced Rates - During
promotional campaigns, companies offer their products at discounted
rates. Consumers like to make use of such occasions to buy larger
quantities of such products.
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Advantages for Producers and Manufacturers
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Entering New Markets -
Sales Promotion campaigns enable manufacturers to capture new markets.
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Controlled
Expenses & Measurable Results -
Producers have direct control
over sales promotion campaigns and this enable them to make sure that
there are no undue wastages in the process!
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Increased
Sales - Sales promotion
techniques have favourable effect on the sales of products. Companies
enjoy increased demands for their products while such campaigns are
running.
Advantages for the Sales Force
Some of the commonly used
Sales Promotion tools include -
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Free Samples, Coupons, Lucky draws, games and
contests, Cash Refund offers, Free Trials, Tie In Promotion, Point of Purchase Displays etc
Contributing Author: Akanksha is a freelance content
writer. An Advertising
graduate, she writes Research based Articles on topics ranging from content writing,
travel, home improvement etc.
akanksha_sinha@hotmail.com
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