Advertising Agencies generally prefer those individuals who have a creative bend of mind, can think independently but work well in teams. If you are interested in pursuing a career in advertising, you must be highly goal driven and work well in time pressures. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.

Let's take a look at some of the exciting & profitable career options within the various departments of an Advertising Agency / Advertising Industry -  

Creative Department Jobs within an Advertising Agency - The creative department is responsible for brainstorming, planning and combining ideas to create the actual advertisements.

• Art Director: is an artist with strong visualization & drawing skills. This is the person who oversees the work of graphic artists. In some smaller agencies, the Art Director takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad - from ad layouts, to storyboarding and compilations. 

Business / Client Servicing / Account Services - Jobs with Ad Agencies - This department plays a major role in generating business and handling various accounts of Advertising Agencies.

• Account Manager : The Client Servicing department forms the link between the client and the advertising agency. The Account Manager is the face of the ad agency and is responsible for clearing understanding the clients' needs and expectations. Once this is done, it is the Account Manager's job to communicate to his agency what the client needs from the agency. This makes the job of the Account Manager very crucial. The Account Manager must be a level headed person with strong communication skills and a pleasant personality.

Research & Media Planning Department - Careers within an Advertising Agency - This department is responsible for picking out the best combination of media tools for broadcasting the advertisements.

• Media Planner : selects an optimum mix of media vehicles that will provide maximum visibility to the ads resulting in maximizing sales of the client's products. The media planner must have a thorough understanding of the client's products, target customers and their buying patterns along with a knowledge of each media vehicle.

• Researcher : The market research department / executives are given the responsibility of researching and studying consumer buying patterns and behavior. This individual must be able to analyse data and information resulting from customer surveys and other analytical studies.