Advertising - Up, Up & Away
all across the globe have since long recognized Advertising
as one of the essential elements of the marketing mix and
relied upon it as an effective awareness generation tool.
Not only has advertising made it possible to inform prospective
consumers about the launch of a new product, advertising campaigns
have also played a vital role in influencing consumer buying
and well-targetted advertisements create a favourable image of the
product in the minds of the consumers, making them realize their
inherent need for the product.
Over the years,
traditional advertising media tools such as print, television and
radio have become extremely cluttered with too many brands and products
vying for the consumers' attention. Add to this, the global recession
which has taken its toll on Companies, both large and small; forcing
them to rethink strategies on advertising investments. The guiding
force is to look at advertising options that can provide maximum
Return on Investments (ROI).
To Internet Advertising
For over a
year now, recession hit Companies have been studying the
Online Advertising arena,
especially Internet Advertising as a means to target those
audiences who are most active online, especially the youth.
youngsters spend a lot of time on the internet, either surfing
the net, listening to music or playing games, this was an
obvious and smart move.
as Airtel, Nokia and Sprite are just some of the youth-oriented
brands that can be seen online in a big way.
is emerging as one of the most popular, high attention grabbing
advertising techniques used today. Trends show that Internet ad
spends are rising too with time and why not? After all, there is
also a steady increase in the number of people who regularly surf
the internet, making them perfect audiences for internet advertisements.
Add to this the
fact that most internet advertisement campaigns are run for longer
periods of time and provide a real feel for the web. It coaxes them
to take an action now - by clicking on the ad and knowing more about
All these trends
point towards a common conclusion that digital advertising and especially
Internet advertising is here to stay for a long, long time.
Contributing Author: Akanksha
is a freelance content writer. An Advertising graduate, she writes
Research based Articles on topics ranging from content writing,
travel, home improvement, etc.