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Internet Advertising - Up, Up & Away

 

Marketers all across the globe have since long recognized Advertising as one of the essential elements of the marketing mix and relied upon it as an effective awareness generation tool. Not only has advertising made it possible to inform prospective consumers about the launch of a new product, advertising campaigns have also played a vital role in influencing consumer buying decisions.

Creative, offbeat and well-targetted advertisements create a favourable image of the product in the minds of the consumers, making them realize their inherent need for the product.

Traditional Media

Over the years, traditional advertising media tools such as print, television and radio have become extremely cluttered with too many brands and products vying for the consumers' attention. Add to this, the global recession which has taken its toll on Companies, both large and small; forcing them to rethink strategies on advertising investments. The guiding force is to look at advertising options that can provide maximum Return on Investments (ROI).

Over To Internet Advertising

   

For over a year now, recession hit Companies have been studying the Online Advertising arena, especially Internet Advertising as a means to target those audiences who are most active online, especially the youth.

Since most youngsters spend a lot of time on the internet, either surfing the net, listening to music or playing games, this was an obvious and smart move.

Brands such as Airtel, Nokia and Sprite are just some of the youth-oriented brands that can be seen online in a big way.

Internet advertising is emerging as one of the most popular, high attention grabbing advertising techniques used today. Trends show that Internet ad spends are rising too with time and why not? After all, there is also a steady increase in the number of people who regularly surf the internet, making them perfect audiences for internet advertisements.

Add to this the fact that most internet advertisement campaigns are run for longer periods of time and provide a real feel for the web. It coaxes them to take an action now - by clicking on the ad and knowing more about the product.

All these trends point towards a common conclusion that digital advertising and especially Internet advertising is here to stay for a long, long time.

Contributing Author:  Akanksha is a freelance content writer. An Advertising graduate, she writes Research based Articles on topics ranging from content writing, travel, home improvement, etc. akanksha_sinha@hotmail.com

Also Read Role of Advertising Agencies | Various Forms of Online Advertising | Glossary of Advertising related Terms | List of Advertising Agencies, India | Job Prospects & Career Opportunities with Advertising Agencies

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