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Need for Innovative Advertising

We are all aware of the power of advertising.

No matter what the medium chosen to run it is, it leaves an impact on the audience. But, does it make the impact useful enough or does it simply puts off the target audience, we need to gauze this. Merely making an advertisement and pushing it in the media does not connect the audience and is a sheer waste of time and money.


The audience today is more demanding and is getting bored with the ads showing girls chasing a boy who wears a particular deo or drinking a certain soft drink and also with boys chasing a girl using a certain shampoo or a cream types.

They are right since how long can we take them for granted. We at parts have certainly run out of ideas and believe me that it is not less than a nightmare.

It is high time that we pull our socks and deliver what the audience deserves before we run out of people taking ad agency services.

We need fresh people with fresh ideas to survive and move forward.. We need to do our research religiously and leave no stone unturned.

This will not only make optimum utilization of clients' advertising budgets, but, will also make the ad makers justify themselves.

Contributed By :  Shammi Kapoor, Brass & Copper Advertising, Yamunanagar

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