for Innovative Advertising
are all aware of the power of advertising.
No matter what the
medium chosen to run it is, it leaves an impact on the audience.
But, does it make the impact useful enough or does it simply puts
off the target audience, we need to gauze this. Merely making an
advertisement and pushing it in the media does not connect the audience
and is a sheer waste of time and money.
today is more demanding and is getting bored with the ads
showing girls chasing a boy who wears a particular deo or
drinking a certain soft drink and also with boys chasing a
girl using a certain shampoo or a cream types.
They are right
since how long can we take them for granted. We at parts have
certainly run out of ideas and believe me that it is not less
than a nightmare.
It is high
time that we pull our socks and deliver what the audience
deserves before we run out of people taking ad agency services.
We need fresh
people with fresh ideas to survive and move forward.. We need
to do our research religiously and leave no stone unturned.
will not only make optimum utilization of clients' advertising budgets,
but, will also make the ad makers justify themselves.
Contributed By : Shammi Kapoor, Brass & Copper
Writing Services, India |