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Content Tip |
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to share your ideas, views and experiences. |
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Need For Innovative
Advertising
We are all aware of the power of advertising. No matter what the medium
chosen to run it is, it leaves an impact on the audience. But, does it
make the impact useful enough or does it simply puts off the target
audience, we need to gauze this. Mere making an advertisement and pushing
it in the media surely does not connect the audience and is a sheer waste
of time and money.
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The audience today is
more demanding and is getting bored with the ads showing girls chasing
a boy who wears a particular deo or drinking a certain soft drink and
also with boys chasing a girl using a certain shampoo or a cream
types.
They are right since
how long can we take them for granted. We at parts have certainly run
out of ideas and believe me that it is not less than a nightmare.
It is high time that
we pull our socks and deliver what the audience deserves before we run
out of people taking ad agency services. |
We need fresh people with
fresh ideas to survive and move forward.. We need to do our research
religiously and leave no stone unturned.
This will not only make optimum utilization of clients' advertising
budgets, but, will also make the ad makers justify themselves.
Contributed By : Shammi Kapoor, Brass & Copper
Advertising, Yamunanagar
brassandcopper_advertising@yahoo.in
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