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Advertising - A Game
Changer
We wanted to test the power of advertising with a live experiment at our
office place . So, a few days back, we invited a few different gender
people from different walks of life between the age group of 15-65 from
the same city, to our agency.
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We made them sit in a hall and placed 2 sets of bathing soaps in front
of them on a table. Each one was then called upon to choose one of
them based upon their preference. We had named the sets A and B. While
A was packaged in bright red and off-white colour with a picture of a
mother and child printed on it with a health slogan, the B was wrapped
in a plain and thick paper with a photo of sheep on it.
From a set of 15
people, the results were obvious. A was picked up by 14 people. I.e.
the result was 93.3% in favour of A.
The reasons for picking a were simple. A had better packaging &
labelling. A was hence the winner despite of both products being the
same. |
This reiterates that a
good advertising differentiates tremendously and hence the emphasis has to
be there to tap the target consumer. It definitely is a game changer.
Contributed By : Shammi Kapoor, Brass & Copper
Advertising, Yamunanagar
brassandcopper_advertising@yahoo.in
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