|
|
|
|
|
|
|
|
|
|
|
Content Tip |
 |
|
|
| |
When writing an
article, keep in mind your target audience and write such
content that will appeal to them. Even while creating an
online ad, it is imperative to create such content that is
targetted and focussed. |
|
|
|
|
|
Forms of Online Advertising
Advertising is one of the
oldest tools available to draw the attention of prospective customers
towards products and services. What began as word of mouth promotion in
the past,
slowly matured to become the most widely used components of a
firm's promotional strategy. Depending on the product's lifecycle,
advertising may be aimed at creating awareness, arousing interest and
pushing sales.
The most popular forms of
advertising and the media used includes - TV (commercials) & Radio
(Jingles) Advertising, Print Advertising (print ads), Commercial / Outdoor
Advertising including - Advertising on Billboards, Hoardings etc. The
role of Advertising Agencies in
streamlining the Advertising Industry cannot be ignored.
However,
in recent times, the newest form of advertising that has gained tremendous
popularity is
Online Internet Advertising
|
What is
Online Advertising? To
put it simply, Online Advertising refers to advertising that is done on
the internet. Over the years, online advertising has gained centre
stage and has become a major source of revenue generation.
Forms of Online Advertising
Advertising on the internet takes several forms. These include -
|
|
#1
Advertising through written Articles
When we talk about online
businesses, article writing continues to be the most common form of online
advertising. Well written and focussed articles can do wonders for your
business and continue to be one of the most cost effective ways of online
advertising. The internet is flooded with article directories that accept
well written articles and make them available for Free Reprint - a great
way to promote your business. |
#2
Email Advertising
Advertising through email is
another common form of online advertising. However, what distinguishes it
from spam is when it takes the shape of legitimate opt in emailing.
#3
Search
Engine Advertising
A lot of webmasters use the service of Pay Per Click Providers such as
Google Adwords to advertise their business and website on Search Engines.
Such paid listings help in advertising the business and the site owners
are charged only when someone clicks on their ad.
#4
Website Advertising
A lot of
webmasters use related websites to advertise their business. The trick is
to select those websites which receive visitors related to your industry.
Depending on your online advertising budget, you can select from a range
of sites with varying advertising options and pricing.
Here are a few common ad formats popularly used on websites -
|
|
|
@
Pop
Ups - new windows that open up on already existing web
pages every time a page loads.
@
Pop-Under: these ads open when a page loads but are usually
seen only when the current pages are closed.
@
Banner ads - usually gif or jpeg rectangular image ads that
come in varying sizes and are displayed in prominent places on a website.
468 pixels wide by 60 pixels high is the most common banner size and such
ads may be clickable linking to a particular web page or website.
|
@
Video ads: moving banners with video clips.
@
Floating ads: specially designed ads that appear above the
content on a page and moves along the page as it is viewed.
@
Expanding ads: ads that change size.
#5
Affiliate Marketing
this
form of online marketing is gaining tremendous popularity.
This form of advertising is based on the concept that affiliates
are paid when their marketing efforts boost sales and generate revenue for
the advertiser. Affiliate marketing programs create a win-win situation
for all parties concerned.
|
Depending on your specific
advertising goals, it is recommended to pay attention to the various forms
of online advertising and create a campaign that best suits your business.
Keep in mind that web surfers at times, do not like distractions when they
surf the net or visit a website.
Users especially get irritated
when certain attributes on a site take away all the control from their
hands and forces them to leave the site. This includes pop-ups that occupy
most part of the screen and do not have a close button, automatically
start playing sound and move all around the page, etc. When using any of the online advertising
techniques, try to strike a balance between usability and the overall user
experience.
Here is a
Glossary of Advertising related Terms
Contributing Author: Akanksha is a freelance content
writer. An Advertising
graduate, she writes Research based Articles on topics ranging from content writing,
travel, home improvement etc.
akanksha_sinha@hotmail.com
|
|
|
|
