of Online Advertising
Advertising is one of the oldest
tools available to draw the attention of prospective customers towards
products and services. What began as word of mouth promotion in
the past, slowly matured to become the most widely used components
of a firm's promotional strategy. Depending on the product's lifecycle,
advertising may be aimed at creating awareness, arousing interest
and pushing sales.
most popular forms of advertising and the media tools used includes
- TV (commercials) & Radio (Jingles) Advertising,
Print Advertising (print ads), Commercial / Outdoor
Advertising including - Advertising on Billboards, Hoardings, etc.
role of Advertising Agencies
in streamlining the Advertising Industry cannot be ignored.
in recent times, the newest form of advertising that has gained
tremendous popularity is
Online Internet Advertising
is Online Advertising?
To put it simply, Online Advertising refers to advertising
that done on the internet. Over the years, online advertising
has gained centrestage and has become a primary source of
Forms of Online Advertising
Advertising on the internet takes several forms. These include
Advertising through written
we talk about online businesses, article writing continues
to be the most common form of online advertising. Well
written and focussed articles can do wonders for your
business and continue to be one of the most cost effective
ways of online advertising. The internet is flooded
with article directories that accept well-written articles,
and make them available for Free Reprint - an excellent
way to promote your business.
Advertising through email is another common form
of online advertising. However, what distinguishes it from
spam is when it takes the shape of legitimate opt-in emailing.
A lot of webmasters use the service of Pay Per Click Providers
such as Google Adwords to advertize their business
and website on Search Engines. Such paid listings help in
advertising the company, and the site owners get charged only
when someone clicks on their ad.
A lot of webmasters use related websites to advertise
their business. The trick is to select those sites that receive
visitors related to your industry. Depending on your online
advertising budget, you can choose from a range of sites with
varying advertising options and pricing.
Here are a few common ad formats popularly used on websites
Ups - new windows that open up on
already existing web pages every time a page loads.
Pop-Under: these ads
open when the page loads but are seen only when the
current page is closed.
Banner ads - usually gif or JPEG rectangular
image ads that come in varying sizes and display in
prominent places on the website. 468 pixels wide by
60 pixels high is the most common banner size and such
ads may be clickable linking to a particular web page
Video ads: moving banners with video clips.
Floating ads: specially designed ads that appear
above the content on the page and moves along the page as
it is viewed.
Expanding ads: ads that
This form of online marketing is gaining tremendous
popularity. Advertising of this
kind is based on the concept that affiliates are paid when
their marketing efforts boost sales and generate revenue for
the advertiser. Affiliate marketing programs create a win-win
situation for all parties concerned.
on your specific advertising goals, it is recommended to pay attention
to the various forms of online advertising and create a campaign
that best suits your business. Keep in mind that web surfers at
times, do not like distractions when they surf the net or visit
especially get irritated when certain attributes on the site takeaway
all the control from their hands and forces them to leave the site.
It includes pop-ups that occupy most part of the screen and do not
have a close button, automatically start playing sound and move
all around the page, etc. When using any of the online advertising
techniques, try to strike a balance between usability and the overall
Here is a
Glossary of Advertising
Contributing Author: Akanksha is a freelance content writer.
An Advertising graduate, she writes Research based Articles on topics
ranging from content writing, travel, home improvement, etc.