Customer Involvement is the Advertising Mantra of Today
customer is the most important visitor on our premises; he is not
dependent on us. We are dependent on him. He is not an interruption
in our work. He is the purpose of it. He is not an outsider in our
business. He is part of it. We are not doing him a favour by serving
him. He is doing us a favour by giving us an opportunity to do so.”
This popular quote by Gandhi ji is still relevant today.
question is: Do businesses understand and follow the
valuable philosophy behind it?
the latest trends, one can conclude that there is a definite
shift in the mindsets of companies who are making efforts
to connect with their target customers.
Innovative campaigns involve customers at every step – right
from designing slogans and tunes to suggesting their choice
of flavours & getting featured on wrappers and packaging
of their favourite products.
or not customers get the importance and respect they deserve
by the salespeople and
over-the-counter sales staff
is a different matter altogether.
Involvement Saves the Day
the midst of unending brand clutter where every company is
working towards staying on top of the customer’s mind, customer
involvement strategies seem to be the best bet for most businesses
- a trend that is clear from most
being aired on television nowadays.
are slowly moving away from their
Celebrity Endorsement Obsession which
took precedence over every other concept sometime back. Today,
brands are willing to try something entirely unique – offering
the end customer the opportunity to take on celebrity status
by getting involved, showing their love & loyalty for the
brand and becoming a part of the brand’s presence by sharing
their innovative ideas.
all, who doesn’t like recognition or the chance to meet their
favourite stars especially when all you need to do is show
your creativity & share your ideas?
User generated content is
the mantra of the day and judging by its popularity; it is
here to stay!
good examples of brands that are going out of their way to
involve their customers in their concepts, promotion strategies
and image building exercises include Maggi, Nirulas, and Lays
customer involvement is bound to create an emotional connect with
the brand which can work wonders in building customer loyalty; a
must-have for every brand.
Contributed By: Akanksha
is a freelance content writer. An Advertising graduate, she writes
Research based Articles on topics ranging from content writing,
travel, home improvement, etc.
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