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Content Tip |
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Write Articles
to share your ideas, views and experiences. |
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Creativity In The
Advertising Industry
What is Creativity?
It is not about doing extraordinary things
simply, it is about doing simple things extraordinarily. Why is it that a
simple toy like Frisbee still captures everyone’s attention? It is not
because it’s great; it is because it’s charmingly simple. The same applies to the field of advertising.
You don’t need to be bursting with creativity all the time; you just
have to look at things in a new way. Creating something imaginative
from scratch is not a job that requires you to have an IQ that would shame
Stephen Hawking, it is about exploring the unexplored and exploring
requires passion and dedication. I am not saying that you don’t need
creativity. What I am trying to put through is that just having a brain is
not everything; you need to know how to use it to create something
brilliant and not necessarily complex.
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Churning up new ideas for advertisements is a
job that should be handled with interest and passion. I believe creating
is an art and you should treat your work like a canvas, slowly filling in
colors to build the bigger picture. If you are not passionate about what
you create, you will end up creating something that will take the fun out
of the job. Enjoy doing what you do because only then will you truly
create something worth remembering. |
Take every assignment like it’s your first.
Don’t start jumping around at the idea you think will blow everyone away.
Always take into consideration that there will be quite a few setbacks
along the way.
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A
Career in Advertising is not always a smooth ride. What might me
great for you, may well be the exact opposite of what the client
desires. Creativity is as much about changing track as it is about
making tracks. Analyze what is required from the ad. Is it print or
television? Will the client be willing to see something that is
completely different from what they want?
All these things factor into your whole
creativity theory. Look closer at the goals that are to be achieved
through the advertisement. What is it that will really convey what you
want to put through- a picture, words or even nothing at all? Yes,
different ways exist to say the same thing and herein lies the inherent
creativity that will decide what is truly required. But remember, it is
more about what you say than how you say. If your idea isn’t clearly
worked out, it will not work even if it’s first page or primetime. |
Different ideas exist on the nature of creativity in advertising. Some say
it is inherent. Some say it is developed through experience. What I say is
that a really creative person would be one who will handle these
challenges and come out on top with something beautiful, to the point and
of course- simple.
Contributed By : Anirudh Bishnoi, I am
about to do my graduation from Panjab University, Chandigarh.
anirudh.bishnoi@gmail.com
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