Changing Face of Advertising
come a long way indeed. During early days of advertising, the use
of loud speakers was made in a major way which helped in gathering
of the people to listen to and pay attention, while the pasting
of black and white pamphlets on area walls was in vogue for generating
people response and creating awareness. These methods of promotion
were mainly deployed usually for conveying either important ceremonial
announcements or some political gatherings. The usage of advertising
was not much commercial but informative in nature and the major
participants were people who belonged to either a political outfit
or to the government . The participation of business community was
minimal. Till such time, the advertising industry had not taken
any formal shape and name.
of time, advertising started taking different shapes by modifying
itself through changing dynamics regard to commercialization
and changing people needs . With the advent of market based
set-ups, the need for commercial use was felt more. That led
to increase in advertising spend upon newer media as radio
and television and also requirement of participation by business
class in addition to the political fraternity. This ensured
that the advertising industry started to evolve and grow.
the advent of satellite television, the scope of advertising
became universal. This gave birth to many related businesses
and employment opportunities. During this time, everything
from a beverage to an automobile and even a celebrity began
to endorse itself. Every strata of people and every country
was touched and the impact was felt.
In recent times, we
have seen advertising upgrading itself to internet usage where avenues
like social networking sites, search engines are being used extensively.
The usage of mobile phone advertising is growing in leaps and bounds
as well alongside e-mail marketing. In coming times, we are sure
to witness many more path-breaking mediums which will take advertising
to a next level.
Contributed By : Shammi Kapoor, Brass & Copper
Writing Services, India |