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Catchy & Memorable Advertising
Slogans & Jingles - Indian Advertising Industry
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Slogans and Jingles form an essential part of
the advertising industry. The main role of an advertising slogan or radio
jingle is to create an identity for the brand.
Once the catchy slogan or jingle becomes
popular, it further leads to brand recognition and services as a reminder
for the target audiences. A lot of effort goes into brainstorming and
creating an advertising slogan / tag line / jingle for a brand / product.
The creative tag line must fall in place and gel with the overall
marketing efforts and corporate identity of the brand being advertised and
promoted.
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Over the years, it has been seen that certain
advertising campaigns have been a huge hit with its target audiences.
People, till date, relate to the brand through its catchy and creative ad
slogan . jingle. Such is the power of creativity!
Here are a few of my all time favorites -
radio jingles, advertising slogans and tag lines - I can't help but
relate these brands with their creative one liners -
- Gagan
Vanaspati - "Khao Gagan, Raho Magan"
- Complan -
"I'm A Complan Boy - I'm A Complan Girl!"
- Tomato
Ketchup - "Ketchup Hoga Kaddoo Bhara, Isme Kaddoo Nahi
Zara"
- Lijjat
Papad - "Kharram Khurram, Khurram Kharram - Mazedar
Lazedar Swaad Swaaad Mein Lijjat Lijjat Papad"
- Nirma
Detergent - "Nirma Detergent Tikiya - Iski Jhaag Ne Jadu
Kar Diya - Paani Mein Rah Kar Bhi Ye Kam Gale Dheron Kapde Dhoye Aur
Zyada Chale"
- Hawkins
Pressure Cookers - "Hawkins Ki Seetee Baji, Khusboo Hi
Khushboo Udi, Mazedar Lazedar Khana Hai Tayyeyar - Murg Musaalam,
Muttar Paneer, Kheer Aur Dum Aloo"
- Uma Falls
- "Uyii Maa Nahi, Uma - Uma Falls"
- Texla Tv -
"Texla TV Jab Se Aaya, Sabke Mann Mein Texla Hi Chaya"
- Mentos -
"Dimaag Ki Batti Zala De"
- Sprite -
"Clear Hai!"
- Coke -
"Thanda Matlab Coca-Cola",
"Piyo sar utha ke"
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Saffola
- "Abhi to main jawan hoon"
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Contributed By : Akanksha is an Advertising
graduate and enjoys writing Articles on advertising, HR, Home Improvement etc.
Have you noticed an error? Let me know -
akanksha_sinha@hotmail.com
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Do you have a favourite
advertising slogan or Jingle? Write to me with your own all-time-favourites
and I will include them here! |
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