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Tip
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To
work in an Advertising Agency, you must have a strong
motivation to back your talent. Odd work hours, nerve
racking schedules and deadlines are an inseparable part
of working with Ad Agencies.
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What
it takes to be in an Advertising Agency?
Being a part of a reputed
Advertising Agency is treated as a very lucrative and challenging career
option. The talented youths of today consider advertising as a very
glamorous profession. They feel advertising gives them the opportunity and
freedom to express themselves in a better manner.
In today's competitive environment companies are trying to reach their
Target Audience with effective communication strategies and for this they
are resorting to different advertising agencies to assist them in this
regard. Advertising Agencies are also on the lookout for trained
and talented manpower to join their team.
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Scope with in an agency and Qualities to be
possessed:
Ad agencies offer a lot of
scope to talented young star coming from diverse background. In order to
be a part of an agency team one should have a clear conception about the
business of advertising and how an agency functions. Depending on an
individual's talent, interest and aptitude he/she can join the Creative
department either as a Copy Writer, Visualizer or Layout artist. If
somebody is interested in exercising his/her managerial skills (after
completing MBA) and take part in Strategy formulation then Account
Service & Management department is the place for them.
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Apart from these one can get
involved in the Media department and play an
important role in Media Planning, Buying and Execution jobs.
Positive aspects & Challenging Issues Working with a National and
reputed advertising agency means a lot of positive things to talk about
like a Challenging job, Growth prospects, Fat Pay packets with incentives,
chances of meeting the legends of advertising, engaging in parties, taking
part in National and International advertising award functions like the
ABBYS, CANNES etc.
It would be really unfair if we ignore the other side of the coin where we
see working with an ad agency can also mean "SLAVE OF HOURS" it's not a 9
to 5 job if required one should be prepared to come to work even on
Sundays. Other challenging issues involve constant pressure of meeting
deadlines generating Stress, tendency of "PASSING THE BUCK", BACK STABBING
etc. All these may lead to problems in one's personal and professional
life.
How to deal with it? To cope up with this extremely
challenging situation and eventually come out on top of it one should
always try to master the art of Balancing. Maintaining the right balance
between Personal life and Professional life and sticking to one's core
Values is the Magic Key to Success.
Contributing
Writer: Supriyo Patra - Faculty Department of Management
& Communication, George College Kolkata 1st class 1st MBA with
5 years of experience in national and Multinational Ad Agencies.
Presently faculty department of Management & Communication.
supriyo_patra@rediffmail.com
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