it Takes to be in an Advertising Agency?
a part of a reputed Advertising Agency is treated as a very lucrative
and challenging career option. The talented youths of today consider
advertising as a very glamorous profession. They feel advertising
gives them the opportunity and freedom to express themselves in
a better manner.
In today's competitive environment companies are trying to reach
their Target Audience with effective communication strategies and
for this they are resorting to different advertising agencies to
assist them in this regard. Advertising Agencies are also
on the lookout for trained and talented manpower to join their team.
with in an agency and Qualities to be possessed:
agencies offer a lot of scope to talented young star coming
from diverse background. In order to be a part of an agency
team one should have a clear conception about the business
of advertising and how an agency functions. Depending on an
individual's talent, interest and aptitude he/she can join
the Creative department either as a Copy Writer, Visualizer
or Layout artist. If somebody is interested in exercising
his/her managerial skills (after completing MBA) and take
part in Strategy formulation then Account Service &
Management department is the place for them.
from these one can get involved in the Media department and
play an important role in Media Planning, Buying and Execution
aspects & Challenging Issues
with a National and reputed advertising agency means a lot of positive
things to talk about like a Challenging job, Growth prospects, Fat
Pay packets with incentives, chances of meeting the legends of advertising,
engaging in parties, taking part in National and International
advertising award functions like the ABBYS, CANNES etc.
It would be really unfair if we ignore the other side of the coin
where we see working with an ad agency can also mean "SLAVE
OF HOURS" it's not a 9 to 5 job if required one should be prepared
to come to work even on Sundays. Other challenging issues involve
constant pressure of meeting deadlines generating Stress, tendency
of "PASSING THE BUCK", BACK STABBING etc. All these may
lead to problems in one's personal and professional life.
to deal with it?
To cope up with this extremely challenging situation and eventually
come out on top of it one should always try to master the art of
Balancing. Maintaining the right balance between Personal life and
Professional life and sticking to one's core Values is the Magic
Key to Success.
Contributing Writer: Supriyo Patra - Faculty Department
of Management & Communication, George College Kolkata 1st class
1st MBA with 5 years of experience in national and Multinational
Ad Agencies. Presently faculty department of Management & Communication.