of an Advertising Agency
Advertising is a vast
and highly competitive industry occupying a crucial position
in most developing and developed economies. With a plethora
of brands on offer, the need to inform, persuade and convince
the customer is becoming increasingly important. And this
is where the tools of Advertising and Advertising Agencies
that use this tool step in!
What is an Advertising Agency? An
Advertising Agency or ad agency is a service provider
that works for clients to create an efficient and goal-oriented
advertising campaign aimed at representing the Company positively
in the eyes of its target customers.
hire advertising agencies to connect with their target customers.
In the face of stiff competition, every Co / brand wants to break
through this clutter and create a favourable space for itself. Ad
agencies help clients to do just this by creating attention
grabbing, persuasive and unique ad campaigns
that make the brand stand out in the minds of customers.
Jobs & Career Opportunities with Advertising
What does an Advertising Agency Do?
plethora of Businesses, Corporations, Government Organizations and
Non-Profit set-ups hire advertising
agencies to advertise their products, brands and services
to present and prospective customers.
the Product / Company: An advertising agency begins by getting
well acquainted with the client's goals, products & target audience.
This knowledge proves beneficial in planning and creating an effective
Plan & Create an Advertising Campaign: Once an advertising
agency understands its clients' needs, the process of brainstorming
and planning begins. Keeping in mind the client's goals (that
can range from
sales of its products and services
new products in the market
its brand's benefits
new customers or keeping in touch with old ones.
advertising executives work towards creating an efficient advertising
campaign (a single or a series of attention grabbing and unique
ads) which is within the client's marketing goals and budget. It
includes creating interesting slogans, attractive jingles and attention-grabbing
body copy for advertisements. The client has the final word and
may ask for rework.
Strategize: Some Companies like to outsource their overall
marketing responsibilities to advertising agencies. In such a case,
the ad agency takes over the process of brand building, strategizing
and pushing sales through other promotion techniques like sales
Agencies vary in size in India & abroad - from a couple
of people handling all responsibilities to a medium or large sized
organization that hires specialized professionals to function each
department. Most Full Service Ad Agencies are well equipped
to plan and create advertising campaigns for a range of media including
TV commercials, Radio jingles, print advertisements, etc. Depending
on the budget, client's select their agency.
Contributing Author: Akanksha is a freelance content
writer. An Advertising graduate, she writes Research based Articles
on topics ranging from content writing, travel, home improvement,
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