of an Advertising Agency
Advertising is a large
and highly competitive industry occupying a very important
position in most developing and developed economies. With
a plethora of brands on offer, the need to inform, persuade
and convince the customer is becoming increasingly important.
And this is where the tools of Advertising and Advertising
Agencies that use this tool step in!
What is an Advertising Agency? An
Advertising Agency or ad agency is a service provider
that works for clients to create an effective and goal oriented
advertising campaign aimed at representing the Company positively
in the eyes of its target customers.
hire advertising agencies to connect with their target customers.
In the face of stiff competition, every Co / brand wants to break
through this clutter and create a favourable space for itself. Ad
agencies help clients to do just this by creating attention
grabbing, persuasive and unique ad campaigns
that make the brand stand out in the minds of customers.
Jobs & Career Opportunities with Advertising
What does an Advertising Agency Do?
plethora of Businesses, Corporations, Government Organizations and
Non Profit set-ups hire advertising
agencies to advertise their products, brands and services
to present and prospective customers.
the Product / Company: An advertising agency begins by getting
well acquainted with the client's goals, products & target audience.
This knowledge proves beneficial in planning and creating an effective
Plan & Create an Advertising Campaign: Once an advertising
agency understands its clients' needs, the process of brainstorming
and planning begins. Keeping in mind the client's goals (which
can range from
sales of its products and services
new products in the market
its brand's benefits
new customers or keeping in touch with old ones
advertising executives work towards creating an effective advertising
campaign (a single or a series of attention grabbing and unique
ads) which is within the client's marketing goals and budget. This
includes creating interesting slogans, attractive jingles and attention
grabbing body copy for advertisements. The client has the final
word and may ask for rework.
Strategize: Some Companies like to outsource their overall
marketing responsibilities to advertising agencies. In such a case,
the ad agency takes over the process of brand building, strategizing
and pushing sales through other promotion techniques like sales
Agencies vary in size in India & abroad - from a couple
of people handling all responsibilities to a medium or large sized
agency that hires specialized professionals to function each department.
It has been generally seen that Full Service Ad Agencies
are well equipped to plan and create advertising campaigns for a
range of media including TV commercials, Radio jingles, print advertisements
etc. Depending on the budget, client's select their agency.
Contributing Author: Akanksha is a freelance content
writer. An Advertising graduate, she writes Research based Articles
on topics ranging from content writing, travel, home improvement
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