Role
of an Advertising Agency
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Advertising is a large and highly
competitive industry occupying a very important position in most
developing and developed economies. With a plethora of brands on offer,
the need to inform, persuade and convince the customer is becoming
increasingly important. And this is where the tools of Advertising and
Advertising Agencies that use this tool step in!
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What is an Advertising Agency?
An
Advertising Agency or ad agency is a service provider that
works for clients to create an effective and goal oriented
advertising campaign aimed at representing the Company positively in the
eyes of its target customers.
Businesses
hire advertising agencies to connect with their target customers. In the
face of stiff competition, every Co / brand wants to break through this
clutter and create a favourable space for itself. Ad agencies help clients
to do just this by creating
attention
grabbing, persuasive and unique ad campaigns
that make the brand stand out in the minds of customers.
Jobs & Career
Opportunities with Advertising Agencies
What does an Advertising Agency Do?
A plethora of Businesses,
Corporations, Government Organizations and Non Profit set-ups hire
advertising agencies to advertise
their products, brands and services to present and prospective customers.
#1
Understand the Product /
Company: An advertising agency begins by getting well acquainted with
the client's goals, products & target audience. This knowledge proves
beneficial in planning and creating an effective advertising campaign.
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#2 Plan & Create an
Advertising Campaign: Once an advertising agency understands its
clients' needs, the process of brainstorming and planning begins. Keeping
in mind the client's goals (which can range from
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pushing
sales of its products and services
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introducing
new products in the market
-
reiterating
its brand's benefits
-
attracting
new customers or keeping in touch with old ones
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the advertising executives
work towards creating an effective advertising campaign (a single or a
series of attention grabbing and unique ads) which is within the client's
marketing goals and budget. This includes creating interesting slogans,
attractive jingles and attention grabbing body copy for advertisements. The client has the final word and may ask for
rework.
#3 Strategize:
Some Companies like to outsource their overall marketing responsibilities
to advertising agencies. In such a case, the ad agency takes over the
process of brand building, strategizing and pushing sales through other
promotion techniques like sales promotions etc.
Advertising Agencies vary
in size in India & abroad - from a couple of people handling all
responsibilities to a medium or large sized agency that hires specialized
professionals to function each department. It has been generally seen that
Full Service Ad Agencies are well equipped to plan and create
advertising campaigns for a range of media including TV commercials, Radio
jingles, print advertisements etc. Depending on the budget, client's
select their agency.
Contributing Author: Akanksha is a freelance content
writer. An Advertising
graduate, she writes Research based Articles on topics ranging from content writing,
travel, home improvement etc.
akanksha_sinha@hotmail.com
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Writing Services, India |
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